TikTok has jumped into the ring with the UFC in a multi-year partnership to carry live, weekly short-form programming. This is the first time that TikTok has collaborated with a sports body ‘to create a position/resource dedicated to creating TikTok content,’ suggesting that sport could play a major role in Read more…
The commercial lineup for Super Bowl 55 is now, finally, all but set. ViacomCBS confirmed to USA TODAY Sports on Wednesday that it has “virtually sold out” its national advertising inventory for this year’s broadcast — despite an apparent decline in demand for the spots due to the COVID-19 pandemic. Read more…
Have you ever wanted to watch Milwaukee Bucks superstar Giannis Antetokounmpo or other players go through their warmup routines before a game? Or get up close to DJ Shawna as she mixes her pregame playlist? Click here to read the story at jsonline.com. Discussion Questions: Based on information from this Read more…
The NBA gets a lot of credit for looking for new ways to engage fans, but when we look back on the fanless fall, the NFL may, and should have emerged from the top of the forward-thinking pack, and Sunday was the best example, across the board, of a glimpse Read more…
Despite the fact that arguably the two biggest brands in college football squared off against each other in the College Football Playoff (CFP) National Championship Game, a much smaller audience than usual paid attention. Click here to read the story at si.com. Discussion Questions: What are broadcast rights? Why do Read more…
If there’s one thing we know about sports in 2021, it’s that there will be sports in 2021. (Well, more sports than we’ve already had in the past week. Go, Bills!) 2020 made sure of that. If the NFL and college football — in which 22 competitors breathe heavily into Read more…
The NFL is making additional advertising time available to its broadcast partners for the playoffs. The increased ad sales are good news during a challenging season for the league and broadcasters. Ratings were down 7% during the regular season as the league dealt with challenges related to the coronavirus pandemic Read more…
Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike Read more…
Ohio State fans and Michigan fans across the country will not be able to watch the most celebrated rivalry in all of sports this weekend after The Game was cancelled on Tuesday afternoon. And while the spread was believed to be the largest in series history (30 points) and the Read more…
On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens Read more…