Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release. Click here to read the story at marketingdive.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Which do Read more…
When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves. Click here to read the story at variety.com. Discussion Questions: What is the difference between the marketing of sports and Read more…
The Big Ten’s new $7 billion media rights deal will string the conference’s top football games across three major networks each week, creating an NFL-style television schedule on Saturdays. Click here to read the story at news.yahoo.com. Discussion Questions: What are media rights? Why are media rights important to a Read more…
Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this Read more…
For the first time in NFL history, it looks like the league is planning to play a tripleheader on Christmas. The NFL already holds one holiday tripleheader each year (Thanksgiving) and it appears that the league has decided to add a second one to the schedule for 2022. Click here Read more…
The United States Football League’s first season is kicking off and fans can expect some new innovative technologies to enhance the experience of watching the game on television. Click here to read the story at foxnews.com. Discussion Questions: What is a product? Is the USFL a product? What is innovation? Why Read more…
The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows. Click here to read Read more…