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3.1 – Broadcast Rights & Ratings

2.6 - Advertising

Netflix Is ‘Not Anti-Sports, We’re Just Pro-Profit,’ Ted Sarandos Says

Netflix’s Ted Sarandos again addressed the question of whether the streamer is interested in live sports — and he once again waved it off as not in the cards, at least anytime soon. Click here to read the story at variety.com. Discussion Questions:

By Chris Lindauer, 2 years12/10/2022 ago
11.3 - Social Issues in SEM

How will College Football Playoff expansion work?

The College Football Playoff will include 12 teams, starting with the 2024 season. An expansion plan that was crafted for two years and haggled over for another 18 months finally cleared all the obstacles needed to go from idea to reality. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years12/04/2022 ago
11.1 - Publicity

How Fox Sports Pulled Off a Massive World Cup Marketing Campaign

Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. Click here to read the story at adweek.com. Discussion Questions: What are broadcast rights? Why did Fox invest billions in the rights to broadcast the Read more…

By Chris Lindauer, 2 years11/19/2022 ago
2.1 - Sports & Entertainment Industry

What’s Next For X Games After ESPN Sells Majority Stake To MSP Sports Capital

On Wednesday, private equity firm MSP Sports Capital (known in part for its investment in McLaren Racing) announced that it has acquired a majority interest from ESPN Productions for X Games.  Click here to read the story at forbes.com. Discussion Questions: What is competition for the entertainment dollar? How might Read more…

By Chris Lindauer, 3 years11/05/2022 ago
2.1 - Sports & Entertainment Industry

Amazon is proving it’s a contender to land NBA rights

The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033. Click here to read the story at marketwatch.com. Discussion Questions: What are traditional broadcast rights? Why do Read more…

By Chris Lindauer, 3 years10/21/2022 ago
11.1 - Functions of Communications

Fox Plans to Avoid Qatar Off-Field Controversies in Its World Cup Coverage

Fox plans to avoid coverage of Qatar’s controversial treatment of migrant workers during World Cup broadcasts, much as it didn’t address criticism of Russia’s government during the 2018 tournament. Click here to read the story at si.com. Discussion Questions: What is economic impact? What is a mega event? Do you think Read more…

By Chris Lindauer, 3 years10/15/2022 ago
2.3 - The SEM Product

Why the Pro Bowl overstayed its welcome, and how the new event could be a win for everyone

Aaron Rodgers leaned into the microphone and let it fly. Speaking two days after the 2011 Pro Bowl, the Green Bay Packers quarterback said: “I’ll be honest with you. I was a little bit disappointed. I felt like some of the guys on the NFC side embarrassed themselves.” Click here to read the story Read more…

By Chris Lindauer, 3 years09/30/2022 ago
2.6 - Advertising

Amazon memo says ‘Thursday Night Football’ drew record number of Prime signups for a 3-hour period

Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC. Click here Read more…

By Chris Lindauer, 3 years09/25/2022 ago
2.1 - Sports & Entertainment Industry

Amazon Breaches TV’s Last Stronghold With $13 Billion Bet on NFL

When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights? Read more…

By Chris Lindauer, 3 years09/11/2022 ago
12.1 - Careers

Fox Sets Record for Super Bowl Commercials With Over $7 Million for 30-Second Ad

Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event. Click here to read the story at bloomberg.com. Discussion Questions: What is advertising? Why do businesses and brands advertise? What are ratings? Why are ratings Read more…

By Chris Lindauer, 3 years09/11/2022 ago

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