Major League Baseball (MLB) and Zoom have agreed a partnership that will see the communications technology company power new game and broadcast elements. Click here to read the story at sportspromedia.com. Discussion Questions:
Change is scary. It’s usually uncomfortable. Sometimes it’s very, very bad. And sometimes it just seems that way at first. Click here to read the story at golf.com. Discussion Questions:
At the Los Angeles Football Club’s University Hills training facility, some 10 weeks after winning its first Major League Soccer title in a thrilling penalty shootout, lead managing owner Bennett Rosenthal is still processing his team’s spectacular season. Click here to read the story at forbes.com. Discussion Questions:
Warner Bros. Discovery is getting out of the RSN business, and they’re not wasting any time in doing so. Click here to read the story at awfulannouncing.com. Discussion Questions:
While the football and the halftime show take center stage, the Super Bowl wouldn’t be the same without the influx of big-budget ads breaking up the action. Click here to read the story at newsweek.com. Discussion Questions:
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions:
Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise. It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name. Read more…
YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the Read more…
The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if Read more…
Nothing says big-time holiday hoops like a school play featuring “Non-Stop,” a zealous geek billed as the NBA’s biggest fan. Click here to read the story at musebycl.io. Discussion Questions: