From visual effects to A-list celebrities, there’s a lot to pay attention to in the elaborate productions that are Super Bowl ads. So it’s easy for elements like music and voice-overs to be overshadowed. Still, for ads that can cost up to $7 million for just 30 seconds of airtime, it’s important Read more…
Usually when a film wraps, an actor puts the project to bed, never to step into those scenes again. But after completing production on the Russo brothers’ The Gray Man, Ryan Gosling found himself back in costume to re-create a beat from the big-budget action movie. Gosling was among a number Read more…
In a video posted to Twitter on Wednesday, Miami Heat basketball star Jimmy Butler said: “On Feb. 13, you’re going to hear some of the biggest names telling you to get into crypto. But they don’t know you, or your finances. Only you do. Trust yourself… and do your own research.” Click Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…
In 2017, I sat with Dallas Cowboys owner Jerry Jones in training camp and we talked about the state of the league. We chewed on his upcoming Hall of Fame speech, batted around the idea of the NFL attempting to get a marketing foothold in China, and finished up chatting a bit Read more…
If you happened to be driving through a busy intersection in a major American city this September, you might have seen a cryptic message from Drake. Leading up to the release of Certified Lover Boy, dozens of billboards began popping up around the country, dropping hints about who would be featured on the album. Read more…
Among film distribution executives in town, there’s a saying about Disney’s theatrical releases, in particular their Marvel titles: That they’re “five quad” movies. Click here to read the story at deadline.com. Discussion Questions: From an entertainment marketing perspective, what is a “tie-in”? How might the concept of tie-ins be illustrated Read more…
In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic aliens known as the Eternals, who are slated to be the focus of the Read more…
Comcast-owned NBCUniversal has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million, and has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday. Click here to read the story at reuters.com. Discussion Questions: According to this story, are Read more…
Last week, Bleacher Report released the first episode of its latest series, “Sneak This,” a 15-minute, five-part sketch comedy show hinged on sneaker culture — not exactly the usual content for a sports media company. Click here to read the story at digiday.com. Discussion Questions: What is advertising? What types Read more…