When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves. Click here to read the story at variety.com. Discussion Questions: What is the difference between the marketing of sports and Read more…
Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills. Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference Read more…
Carl’s Jr. and Hardees teamed up with Universal Pictures to introduce a new Primal Menu that ties in with the June 10 release of Jurassic World Dominion, the final film in the dinosaur-themed franchise. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is product placement? What is Read more…
Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what Read more…
For the first time in NFL history, it looks like the league is planning to play a tripleheader on Christmas. The NFL already holds one holiday tripleheader each year (Thanksgiving) and it appears that the league has decided to add a second one to the schedule for 2022. Click here Read more…
BodyArmor animates a quartet of star athletes to hype its caffeinated Edge sports drink in the brand’s first-ever national TV spot breaking during the NBA playoffs. Click here to read the story at musebycl.io. Discussion Questions: What is positioning? What message is BodyArmor communicating to consumers with this campaign? What Read more…
The 64th annual Grammy Awards brought together the buzziest talent in the music biz, including BTS, Doja Cat and Questlove, on Sunday for a star-studded live and in-person ceremony in Las Vegas. However, unlike other awards ceremonies that have seen ratings rebound this year, the Grammys matched 2021’s all-time lows. Click here to read Read more…
Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season. Click here to read the story at musebycl.io. Discussion Questions: What is advertising? What are the various forms of Read more…
Aided in part by unexpected ratings booster Will Smith, the Oscars improved its viewership by 60% compared to last year’s broadcast, a feat the Grammys aims to pull off on April 3. Last year, the event dipped to a historic low of 8.8 million viewers, a 53% decline from the previous Read more…
The CBS and Turner Sports airing of “NCAA Men’s College Basketball Tournament” is virtually sold out CBS Sports and Turner have sold out virtually all ad inventory for the upcoming NCAA Men’s Basketball Tournament, punctuating a turnaround for the marquee event after two compromised Covid seasons. Click here to read the Read more…