NASCAR’s experiment at Los Angeles Coliseum nets most Busch Clash viewers since 2016

Sunday’s Busch Light Clash at the Los Angeles Coliseum drew over 4 million viewers. NASCAR moved the season-opening exhibition race from Daytona to a purpose-built quarter-mile track inside of the famed stadium to build excitement for the 2022 season.  Click here to read the story at sports.yahoo.com. Discussion Questions: What Read more…

Brad Alberts, president and CEO of the Dallas Stars, is making ice hockey a viable business in blazing-hot Texas

When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…