Sunday’s Busch Light Clash at the Los Angeles Coliseum drew over 4 million viewers. NASCAR moved the season-opening exhibition race from Daytona to a purpose-built quarter-mile track inside of the famed stadium to build excitement for the 2022 season. Click here to read the story at sports.yahoo.com. Discussion Questions: What Read more…
Indianapolis has hosted a Super Bowl, the entire NCAA Men’s Basketball Tournament just last year and too many other championship events to count. It’s also set to host the NBA All-Star game in 2024. So why do local organizers of the College Football Playoff National Championship say Monday’s title game—and Read more…
When I recently sat down with Dallas Stars’ head honcho Brad Alberts, his long-running hockey franchise had just shared some big news. The previous day, the National Hockey League announced that the Stars would play in the 2021 Kraft Hockeyville game—an annual competition that takes place in a city that Read more…
Following a day that families will spend trying to steer clear of politics and avoid fights, Turner Sports is counting on conflict and drama to lure viewers to its Black Friday golf showcase. Click here to read the story at cnbc.com. Discussion Questions: What is an exhibition event? Why do Read more…
The PGA Tour plans to create a series of lucrative, international tournaments that will offer guaranteed money to the world’s best players, Golfweek can reveal. Click here to read the story at golfweek.com. Discussion Questions: Why is a quality product important in sports? Based on information from this story, describe the PGA Read more…
Following the success of the NHL’s Winter Classic and MLB’s Field of Dreams game, the NBA is looking to get in on hosting games at non-traditional venues. According to NBA Executive Vice President Evan Wasch on The Crossover podcast, the Association continues to explore the feasibility of outdoor games or even setting up a Read more…
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network Read more…
For football fans, the NFL draft is all about the pick and the players. For Cleveland’s civic leaders, it’s all about the visibility and visitors. Click here to read the story at wkyc.com. Discussion Questions: What is economic impact? How is economic impact measured? What is an economic impact study? Read more…
More people tuned in to watch the Jacksonville Jaguars select Trevor Lawrence than watched Anthony Hopkins win the Best Actor Academy Award. The ratings for the first round of the 2021 NFL draft are in, and football remains king over everything else. Over 12 million people watched the first round of the draft. The Read more…
As the NBA prepares to hold its reconfigured All-Star Game and events all on March 7 in Atlanta’s State Farm Arena, league marketing partners and other NBA-related alliances are seeking to make the most of a one-day national (TNT) and global audience. Among the brands that have signed deals and/or activated in time for the Read more…