Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? Do you think the Super Bowl halftime show represents an example of sponsorship inventory? Read more…
In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. Click here to read the story at geekwire.com. Discussion Questions: What is fan experience? What factors influence the fan experience at spectator events like football games and concerts? How does technology impact Read more…
You may have heard of the Great Bruce Springsteen Ticket Debacle. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. Born to sob! Click here to read the story at usatoday.com. Discussion Questions: What are ticket sales? Why are ticket Read more…
If you’re a New York Islanders fan, there is no need to revisit the pain you suffered in recent years when the team struggled to find a reliable, viable home. Not with the opening last year of UBS Arena, a comfortable, tech-filled home for hockey and events that should serve Read more…
The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Click here to read the story at adweek.com. Read more…
No one knows how many people will be in town this week when NFL draft festivities begin Thursday. But it will be a lot — almost certainly a record-breaking number — and the economic impact is expected to shatter all Las Vegas and NFL standards for a special event. Click Read more…
The 64th Annual Grammy Awards, originally scheduled for January 31 but postponed amid the Omicron surge, is finally set to take place this Sunday in Las Vegas. Click here to read the story at finance.yahoo.com. Discussion Questions: Why were the Grammys postponed? How might that postponement impact the Grammys? Why Read more…
The Fifa World Cup draw begins the countdown for the biggest sporting event on the planet – but the tournament has been mired in controversy since Sepp Blatter announced Qatar as the host nation 12 years ago. This World Cup takes us into uncharted territory in more ways than one. Click here Read more…
Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to Read more…
Dave & Buster’s has partnered with mixed martial arts organization UFC to broadcast every one of its fights in its restaurants, the eatertainment chain announced Thursday. Click here to read the story at restaurantbusinessonline.com. Discussion Questions: What is different about the UFC’s business model from a viewership perspective when compared Read more…