As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™ Read more…
The countdown to the 2025 NFL draft in Green Bay has begun, and the Packers said the few days in Green Bay will economically impact the state for years to come. Click here to read the story at fox6now.com. Discussion Questions:
Professional sports are inherently a copycat industry. From Major League Baseball’s Moneyball revolution to the NBA’s renewed focus on 3-point shooting driven by the Golden State Warriors and Steph Curry, in-season and championship success quickly becomes a blueprint for other teams to follow. Click here to read the story at Read more…
Both the 2023 NFL Draft and 2026 FIFA World Cup will have an expected economic impact of more than $100 million, according to Kansas City, Missouri. Click here to read the story at kshb.com. Discussion Questions:
The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide. Click here to read the story at Forbes.com. Discussion Questions:
The Nashville Predators have seen players with plenty of personality like P.K. Subban and Ryan Johansen, so why is it so challenging to generate buzz around NHL events compared to other sports leagues? Click here to read the story at si.com. Discussion Questions:
Disney Advertising has sold out all available ad time for this year’s NHL All-Star Game and NHL All-Star Skills events, per details shared with Marketing Dive. Together, the events have drawn 12 unique sponsors and 34 unique advertisers. Click here to read the story at marketingdive.com. Discussion Questions:
Similarly to the speed at which ice water warms in one of their tumblers or water bottles, Yeti is taking a slow and steady approach when it comes to sports marketing. Click here to read the story at Forbes.com. Discussion Questions:
The 2023 Navy Federal Credit Union NHL Stadium Series Game will take over Carter Finley Stadium on Feb. 18 in front of a sold-out crowd of 55,000 when the Carolina Hurricanes host their Metropolitan Division rival Washington Capitals. Click here to read the story at abc11.com. Discussion Questions:
Glorious sunshine, bumper crowds, and an unmistakably Australian laid-back atmosphere has seen the Aussie Open unofficially dubbed the “Happy Slam”. But perhaps the greatest reason behind the smiles on players’ faces at Melbourne Park is thanks to the eye-watering prize money on offer. Click here to read the story at Read more…