The Milwaukee Bucks credited a boost in merchandise sales to Giannis Antetokounmpo. Just moments after the National Basketball Association’s reigning MVP posted on his Instagram account that he’s staying with the team until at least 2026, the “Giannis effect” went into overdrive, especially around a critical asset. Click here to Read more…
On top of COVID-19, the national reckoning over racial and social justice, and a rapidly evolving media landscape, pro sports leagues are wrestling with yet another existential crisis: teens and young adults giving up on the game. According to ESPN data cited in a recent Washington Post article, while 96% of teens Read more…
The LA Clippers’ partnership with Honey has reached new levels; the LA-based tech company is now the official jersey sponsor of the Clippers. For those who need a refresher, the Clippers previously engaged in a multi-year sponsorship in 2018 with the app Bumble as their jersey sponsor. Throughout that two Read more…
The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…
The 2020 rendition of the Masters will mark many firsts, but the most stark reminder that we are truly witnessing a tournament unlike any other (besides the November date and fall foliage) is the absence of patrons, to use the club’s parlance for the estimated 40,000 spectators who roam the Read more…
ESPN reported last week that North America’s premier basketball league saw its revenues for the 2019/20 season fall by ten per cent to US$8.3 billion. Losses related to ticketing alone amounted to US$800 million and it remains unclear whether fans will be able to attend games from the start of Read more…
Even though the world of college sports is currently deprived of fan-filled stadiums and reliable schedules, there is still an aspect of college athletics that should remain unchanged: content creation. Universities across the board, whether it be Toledo in the MAC or Duke in the ACC, should never take their Read more…
Surrogate advertising. It’s the term one sports executive used when describing Thursday’s sports betting media deal with Turner Sports featuring DraftKings and FanDuel. The executive said the sports wagering companies are still competing for brand exposure and market share to position their future paths to revenue. Click here to read Read more…
Wayyy back in the spring, when fans went to games and we were readying for March Madness and Opening Day for MLB, the social space was all a-twitter over baseball’s latest break with tradition…MLB was going to allow the Nike Swoosh to appear on the front of uniforms as part Read more…