Add the Washington Wizards to the list of National Basketball Association teams looking to attract a jersey partner after a deal with insurance company Geico expired. Monumental Sports and Entertainment, the company that owns the Wizards and National Hockey League’s Capitals franchise, is creating what it calls a “unified offer” Read more…
For a third year, the National Hockey League is soliciting applications from fans ages 13-17 for a youth advisory board. The NHL Power Players help advise the NHL on hockey-related topics important to their generation. Click here to read the story at mediapost.com. Discussion Questions: What is market segmentation? Based Read more…
If Brian Kelly has his way, boxing fans might be tempted to go out and buy some tacos or window shop electric cars in between rounds of the next televised title fight. As the new chief revenue officer of Top Rank, one of the world’s largest boxing promoters, Kelly is Read more…
Marketing a Hollywood summer event pic is never an easy task. But this year, studios don’t just have to worry about the competition — they have to get people back in the habit of going to the movies after a devastating pandemic. Click here to read the story at hollywoodreporter.com. Read more…
Formula 1 finally landed a new racing venue in the United States after roughly five years of effort from its owner Liberty Media. Formula 1 will race the next decade in the Miami market after securing a venue and landing financial backers. And with the move, parent company Liberty Media’s U.S. Read more…
Burger King is targeting the gamer cohort through an immersive virtual experience that links back to real-world rewards. By embedding The Menu Court in NBA 2K21, the brand has a chance to engage consumers who are spending massive amounts of time playing on consoles while cooped up at home during Read more…
“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas. “Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things Read more…
A year after the coronavirus pandemic wiped out what is arguably the greatest three weeks on the sports calendar, advertisers have scrambled back to assume their positions with March Madness. Speaking to reporters on a Zoom call late Wednesday afternoon, the senior-most ad sales execs at CBS Sports and Turner Sports said that anyone who’s Read more…
The Portland Timbers have a new primary jersey and a brand new sleeve sponsor. The Timbers unveiled their new green and gold jersey Tuesday, at the same time that they announced a new sponsorship deal with video-sharing app TikTok. The TikTok logo will appear on the right sleeve of both Timbers and Read more…
When the NBA introduced sponsored jersey patches in 2017, uniform advertising became a “when, not if” proposition for the rest of North America’s most prominent leagues. And with the COVID-19 pandemic wreaking financial havoc on the sports industry, that “when” is now for two of the country’s major team sports. Read more…