2.4 – Reaching Consumers

1.6 - Positioning

Wonderful® Pistachios Teams Up with Marvel Studios’ “I Am Groot” for Plant Protein-Powered Campaign

In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the Read more…

By Chris Lindauer, 2 years06/12/2022 ago

2.4 - Reaching Consumers

Chipotle bends reality in new ad during NHL game

Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what Read more…

By Chris Lindauer, 2 years05/27/2022 ago

2.4 - Reaching Consumers

Domino’s and ‘Stranger Things’ want you to order pizza with telekinetic powers

For years, Domino’s has been working on and unleashing new and increasingly convenient ways to order a pizza. Of course, there’s the familiar Pizza Tracker, which lets you know the status of your order, but there’s the pizza emoji order, Slack order, Samsung TV order, the Amazon Echo order, the Read more…

By Chris Lindauer, 2 years05/22/2022 ago

2.4 - Reaching Consumers

NBA and Google gamify playoffs with virtual app experience

The NBA and Google Pixel on April 18 announced a virtual space in the NBA App with activities tied to real playoff games, according to details emailed to Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is fan engagement? What is gamification? Why do you think so Read more…

By Chris Lindauer, 2 years04/24/2022 ago

2.4 - Reaching Consumers

MLB uniforms will have advertising beginning in the 2023 season

Major League Baseball players’ uniform sleeves will sport corporate-sponsored patches beginning next season, and decals on batting helmets could come as early as this postseason, an MLB source said Friday. Click here to read the story at bostonglobe.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…

By Chris Lindauer, 2 years04/16/2022 ago

2.4 - Reaching Consumers

The Masters: The Ins And Outs Of Sponsoring A Logo-less Event

Corporate signage is omnipresent at the vast majority of PGA Tour events. Logos pop up everywhere from grandstand seatbacks to flower beds—even tee makers are often branded. Miniature tractors and red umbrellas greet golfers at the John Deere Classic and Travelers Championship respectively. Click here to read the story at Read more…

By Chris Lindauer, 2 years04/09/2022 ago

1.5 - Market Segmentation

Pickleball brands and organizations are using modern marketing moves to expand the sport beyond boomers

Pickleball is not only your parents’ sport anymore. The game, a paddle sport similar to tennis, is often associated with retirement homes or country clubs. After a spike in popularity during the pandemic, however, pickleball has gone mainstream. Click here to read the story at morningbrew.com. Discussion Questions: What is Read more…

By Chris Lindauer, 2 years03/27/2022 ago

1.4 - Target Markets

Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports

This isn’t Coca-Cola’s first partnership with Riot Games. The beverage brand sponsored various competitive League of Legends events, including the annual League of Legends World Championship, from 2013 to 2016. Click here to read the story at digiday.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…

By Chris Lindauer, 2 years03/27/2022 ago

2.4 - Reaching Consumers

Cheetos goes touchless in hands-free pop-up at SXSW

Cheetos is debuting a “Hands-Free House” in Austin, Texas, during South By Southwest (SXSW) this month, per a press release shared with Marketing Dive. The immersive experience showcases hands free-devices that are compatible with people whose fingers are coated in orange “Cheetle” dust left from eating the Frito-Lay snack. Click here to Read more…

By Chris Lindauer, 3 years03/05/2022 ago

2.4 - Reaching Consumers

New Balance plans to make digital sneakers for the metaverse

New trademark filings indicate New Balance is stepping into the metaverse. As of January 13, the sportswear company plans to use its branding for various virtual products including apparel, footwear, and sports equipment, according to trademark attorney Josh Gerben. As the world of NFTs and digital fashion grows more popular Read more…

By Chris Lindauer, 3 years02/05/2022 ago