Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans. Click here to read the story finance.yahoo.com. Discussion Questions:
The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy. Click here to read the story at digiday.com. Discussion Questions: What is market segmentation? What are demographics? What is a target market? Based Read more…
Miley Cyrus turns up the volume on a Beats Pill and applies eos lip balm in “We Can’t Stop”; Ariana Grande whips out a Samsung Galaxy Note in the first 5 seconds of “Focus”; Lil Nas X, dressed as a vampire, reaches for an Estée Lauder anti-aging serum in “Rodeo.” Click here to read the story Read more…
Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced. Click here to read the story at the-message.ca. Discussion Read more…
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan. Click here to read the story at sports.yahoo.com. Discussion Questions: Why are international markets important to Major League Baseball? How might targeting Read more…
The Chicago Bears offered up the first look at their conceptual plans for their potential new home in Arlington Heights, releasing a letter to residents ahead of a community meeting to discuss their massive design. Click here to read the story at nbcchicago.com. Discussion Questions: As it relates to the Read more…
According to its evangelists, pickleball is America’s fastest growing sport (it depends on how you measure). Click here to read the story at gq.com. Discussion Questions: What is pickleball? Have you ever heard of the sport? Have you ever played the sport? What are demographics? How would you describe the Read more…
Major League Baseball is moving ahead with plans for advertising on uniforms next season. Click here to read the story at ESPN.com. Discussion Questions: What is the paradox of commercialism (as described in your textbook, The Business of Sports and Entertainment)? How might this story represent an example of that Read more…
The Heinz Red Zone will remain at Acrisure Stadium. And one of the big ketchup bottles could be returning as well. Click here to read the story at post-gazette.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and leagues? What is sponsorship inventory? What are naming rights? Read more…