2.4 - Reaching Consumers
A New Sports League Is Coming To ESPN In January 2025
When January 2025 rolls around there will be a new sport making its debut on ESPN. Click here to read the story at thespun.com. Discussion Questions:
1.4 - Target Markets
Women sports fans are just as engaged—if not more—than men who are sports fans
Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…
1.7 - Market Research
Ticketmaster and the Orlando Magic Transform the Season Ticket Experience
The Orlando Magic are innovating the season ticket membership with their unique virtual currency, Magic Money. This unique offering gives fans the freedom and flexibility to personalize their season ticket experience, transforming what was once considered a rigid product into a more adaptable and valuable opportunity. Click here to read Read more…
1.4 - Target Markets
Formula 1 grew too fast. Now its new fans are tuning out.
Thanks to a little show called Drive to Survive, as well as fresh ownership by way of Liberty Media, Formula 1 has never been more popular. Click here to read the story at vox.com. Discussion Questions:
2.3 - The SEM Product
How Top Rank Boxing is fighting to rebrand the sport for the masses
If there’s one thing that many people have been able to agree on over the centuries, it’s that it’s fun to watch two people punch each other. Click here to read the story at marketingbrew.com. Discussion Questions:
10.1 - Fan Experience
MLB revitalized sponsorships and the sport — here’s what the numbers say
MLB’s restructuring earlier this year was ushered in with significant fanfare. New rules have led to shorter, more dynamic gameplay and a major campaign launched in March signaled a new age for baseball. Click here to read the story at finance.yahoo.com. Discussion Questions:
2.3 - The SEM Product
Streaming’s big pain point: there’s too much stuff to watch
Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen. Click here to read the story at marketingbrew.com. Discussion Questions:
2.4 - Reaching Consumers
Video: FIBA Event Showcases Incredible GlassFloor Interactive Basketball Court
Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further. At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor that can be used for official games. Click here to Read more…
2.2 - Fandom
Get Ready for Greatness: Frito-Lay Unites Current Soccer Stars and Past Icons in New FIFA Women’s World Cup Australia & New Zealand 2023™ Marketing Campaign
As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™ Read more…
1.4 - Target Markets
NBA Markets 2023 Finals Like a Movie, With Cameos Galore
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign. Read more…