NFL All Day, a digital collectible platform built by Dapper Labs, officially launches today as the league continues to develop its blockchain offering. Click here to read the story at yahoo.com. Discussion Questions: What are collectibles? What are digital collectibles? What are collectibles as it relates to the business of sports and Read more…
In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade. Click here to read the story at sports.yahoo.com. Discussion Questions: What is Read more…
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the Read more…
It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in Read more…
So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group Read more…
Fox Nation, the streaming service owned by Fox News, is betting on NASCAR to boost its streaming fortunes (and its subscriber base). The streaming service is sponsoring the car of Spire Motorsports and its Number 77 Chevrolet Camaro ZL1, which will feature a Fox Nation graphics package as it circles the track at Read more…
Basketball star LeBron James is the latest celebrity to team up with cryptocurrency exchange Crypto.com on its splashy marketing blitz that already includes actor Matt Damon and naming rights for a Los Angeles sports arena. Click here to read the story at fortune.com. Discussion Questions: What is the difference between Read more…
Space Entertainment Enterprise (S.E.E), the company co-producing Tom Cruise’s upcoming space movie, plan to launch a sports arena and production studio in zero gravity. Click here to read the story at variety.com. Discussion Questions: Why would a company want to build a film studio in space? What is publicity? How might the Read more…
During the pandemic, Tyson Apostol, a gregarious former contestant on multiple seasons of the hit CBS show “Survivor,” made a well-timed career pivot. He took a step back from reality TV and went all in on pickleball. Click here to read the story at Bloomberg.com. Discussion Questions: What is pickleball? Read more…
Arkansas and Missouri have a common border, which the University of Arkansas notes has a history of “disputed demarcations.” These historical disputes turned modern-day competition eventually spurred a college football game known as the Battle Line Rivalry between the University of Arkansas and the University of Missouri. Click here to read Read more…