Barbie’ reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here’s how their marketing team pulled it off. Click here to read the story at entrepreneur.com. Discussion Questions:
Chipotle wants you to score some free food when the U.S. women’s national soccer team scores during the 2023 World Cup. Click here to read the story at usatoday.com. Discussion Questions:
Wearing Oakland green and gold and Giants orange and black, thousands of fans from both sides of the bay stood together to protest the Athletics’ planned move to Las Vegas during San Francisco’s 2-1 victory Tuesday night. Click here to read the story at espn.com. Discussion Questions:
As fans worldwide prepare for what will be the most-watched women’s sporting event of the year, Frito-Lay, Tournament Supporter and the Official USA Snack of the FIFA Women’s World Cup Australia & New Zealand 2023™, is getting viewers ready for greatness with the debut of its new FIFA Women’s World Cup™ Read more…
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign. Read more…
PepsiCo is partnering with Bad Bunny to achieve the ultimate summer vibes, with QR codes and, ultimately, first-party data as key parts of the beverage brand’s summer campaign. Click here to read the story at digiday.com. Discussion Questions:
State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting in last year’s successful esports competition “Gamerhood Challenge” that racked up 10 million views on Twitch. Click here to read the story at marketingdive.com. Discussion Questions:
The New Orleans Saints are the first and only club in the National Football League to be granted international marketing rights in France, the team announced on Twitter early Tuesday. Click here to read the story at nola.com. Discussion Questions:
On Saturday afternoon, the WNBA will play its first-ever game in Canada in front of a sold-out crowd of nearly 20,000 fans in Toronto’s Scotiabank Arena, home of the NBA’s Raptors. The preseason clash between the Minnesota Lynx and Chicago Sky will serve as both preparation for the teams before the start of the W’s 27th campaign Read more…
Ford haven’t raced in F1 for almost two decades, so why have they decided to return to the motorsport now? And why with Red Bull? Click here to read the story at formula1.com. Discussion Questions: