Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is licensing? Why is licensing important in the entertainment industry? If you wanted to put an image of Taylor Swift on a t-shirt and sell Read more…
The Circuit of The Americas welcomed a three-day crowd of 440,000 for the United States Grand Prix, making it a new race weekend record for F1. Click here to read the story at motorsport.com. Discussion Questions: What is Formula1? What is the U.S. Grand Prix? What is fandom? How would Read more…
With the release of Dwayne Johnson’s Black Adam this Friday, and DC Films head Walter Hamada quietly ending his tenure in the coming days, DC is charting into truly unknown territory. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a brand? Is DC a brand? How would you compare DC to Marvel Read more…
The Super League project is “very much alive” according to Bernd Reichart, the new CEO of A22 Sports Management, the company promoting the revamped plan. Click here to read the story at espn.com. Discussion Questions: What is the “Super League”? Why was the Super League so controversial? What does it Read more…
In 2009, Fox’s marketing team posed a $237 million question: How can we make sure that hordes of moviegoers turn out to see an ambitious tentpole about beastly blue humanoids living in a distant land no one has ever heard of? Click here to read the story at vulture.com. Discussion Read more…
Walt Disney’s convoluted flow chart of revenue streams is getting a new addition. Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon. Click here to read the story at thehustle.co. Discussion Questions: Read more…
It was December 2009 when Australian actor Sam Worthington, unaware of how massively his role as an ex-Marine on a mission to a new planet was about to change his life, received a bit of advice from James Cameron. Click here to read the story at latimes.com. Discussion Questions: What is the Read more…
The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important Read more…
Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion Read more…
Aflac, a leading provider of supplemental health insurance in the U.S., is kicking off its marketing campaign for the 2022-2023 college football season to shine a light on the gap between health insurance and medical bills. Click here to read the story at finance.yahoo.com. Discussion Questions: What is the difference Read more…