When the Chicago Bulls first came to Paris for a pair of exhibition games in the 1997 McDonald’s Championship, they were on top of the basketball world. Click here to read the story at espn.com. Discussion Questions:
Fisher-Price has announced the launch of the licensed Little People Collector Super Bowl LVII Champions set. Click here to read the story at licenseglobal.com. Discussion Questions:
The Nashville Predators have seen players with plenty of personality like P.K. Subban and Ryan Johansen, so why is it so challenging to generate buzz around NHL events compared to other sports leagues? Click here to read the story at si.com. Discussion Questions:
As TCU gears up to the play in the national championship, fans can’t get enough of the purple and white merchandise. Click here to read the story at star-telegram.com. Discussion Questions:
An online fundraiser started by the Buffalo Bills safety Damar Hamlin registered more than $4 million in donations just hours after the NFL star suffered cardiac arrest during a game on Monday. Click here to read the story at npr.org. Discussion Questions:
It was Oct. 15, the night of the Duke-North Carolina football game, and as the game reached a fever pitch, so too did the student section. On and off the field, something special was brewing. Click here to read the story at Duke chronicle.com. Discussion Questions:
As the World Cup kicks off today and advertisers jockey for position in soccer’s quadrennial superevent, it isn’t a flashy commercial but a muted, brooding print ad that’s getting most of the attention—including staggering like counts on Instagram and plaudits from every corner of the ad world and beyond. Click Read more…
McDonald’s unveiled its largest global campaign to date timed to the 2022 FIFA World Cup, per details shared with Marketing Dive. Titled, “Wanna go to McDonald’s?,” the effort will launch across 75 markets at the same time. Click here to read the story at marketingdive.com. Discussion Questions: What is sponsorship? Read more…
The Braves cashed in on a World Series championship season by generating franchise-record revenue. Click here to read the story at ajc.com. Discussion Questions: What is revenue? Why is revenue important to sports teams like the Atlanta Braves? How do sports teams generate revenue? What do you think represents a Read more…
Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is licensing? Why is licensing important in the entertainment industry? If you wanted to put an image of Taylor Swift on a t-shirt and sell Read more…