As the final whistle blows on an iconic 30-year partnership between Fifa and EA Sports, we sit down with the brand and its creative agency Uncommon who are tasked with reinventing the world’s most successful video game franchise. Click here to read the story at thedrum.com. Discussion Questions:
Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why. “What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.” Click here to read the Read more…
Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. Click here to read the story at fastcompany.com. Read more…
As Angel Reese said in an Instagram caption: “Yesterday’s price is not today’s price.” Click here to read the story at nypost.com. Discussion Questions:
If the NFL is considering expansion and adding more franchises, the league is going to look outside the United States for its next venture. Click here to read the story at cbssports.com. Discussion Questions:
The Yankees, perhaps the most famous baseball team on the planet, have a cool 1 million followers on TikTok. Click here to read the story at marketingbrew.com. Discussion Questions:
The 2023 World Baseball Classic was a rousing success on a host of levels including attendance, television viewership, and more. When looking inside the numbers, it wasn’t just in North America that the tournament excelled; it was worldwide. Click here to read the story at Forbes.com. Discussion Questions:
With the NCAA Women’s and Men’s March Madness tournaments currently underway — until March 26 — brands are looking to engage with college basketball fans through social media and connected TV. Click here to read the story at digiday.com. Discussion Questions:
Nissan sure gets high mileage from college sports mascots in its advertising. This capering costumed crew rock the nameplate’s Heisman House campaign every fall. Click here to read the story at musebycl.io. Discussion Questions:
Change is scary. It’s usually uncomfortable. Sometimes it’s very, very bad. And sometimes it just seems that way at first. Click here to read the story at golf.com. Discussion Questions: