11.3 - Social Issues in SEM
Interest in college sports is on the rise, report says
College athletes and the sports they play are getting even more popular. Click here to read the story at marketingbrew.com. Discussion Questions:
2.2 - Fandom
Justin Bieber Brings ‘Joy of Drew House onto the Ice’ in Adidas Collab for 2024 NHL All-Star Jerseys
Justin Bieber has taken his love of hockey to new heights! The singer, 29, and his Drew House fashion brand collaborated with the NHL to design the jerseys that players will wear for All-Star Weekend in February. Click here to read the story at people.com. Discussion Questions:
11.1 - Functions of Communications
The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance
“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.” Click here to read the Read more…
1.3 - Marketing Mix
Detroit Lions playoff tickets vs. Rams most expensive ever for wild-card game
Looking for Detroit Lions playoff game tickets? By now, you know the Lions host Matthew Stafford and the Los Angeles Rams on Sunday night in a wildly anticipated matchup and the first-ever Lions playoff game at Ford Field in Detroit since it opened in 2002. Click here to read the Read more…
11.1 - Publicity
NFL 2023: Top 10 Business of Football Stories of the Year
As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues. Click here Read more…
10.1 - Fan Experience
How Jaguars’ ‘Duuuval’ rally chant captured Jacksonville
D’Ernest Johnson was pretty sure the Jacksonville Jaguars fans were booing. The running back didn’t understand why because the game between his team, the Cleveland Browns, and the Jaguars in 2020 at EverBank Field was tight. Plus, the “booing” was happening during breaks in play, and that didn’t make sense, either. Click here to Read more…
2.2 - Fandom
Bush’s® Beans Introduces Peyton Canning, a Limited-Edition Talking Can Opener for Bean-spiration
As football season heats up with championship games just around the corner, football fans may need an extra boost of encouragement (as well as fiber and plant-based protein) to cheer their team on to victory at their next tailgate. Click here to read the story at prnewswire.com. Discussion Questions:
11.3 - Social Issues in SEM
Cheez-It amps up Citrus Bowl sponsorship with in-stadium barbershop, spa
Cheez-It is hoping that college football fans’ fervor for their favorite teams will translate to its cheese-coated crackers with the colorful on-field experiences at the Citrus Bowl on Jan. 1. Click here to read the story at marketingdive.com. Discussion Questions:
1.4 - Target Markets
Women sports fans are just as engaged—if not more—than men who are sports fans
Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records. Click here to read the story at Read more…
11.1 - Functions of Communications
Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets
Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant. Click here to read the story at yahoo.com. Discussion Questions: