Get ready for the rich golfers to get even richer. The PGA Tour is implementing a $40 million bonus program that will reward the most popular players on tour. Click here to read the story at yard barker.com. Discussion Questions: Why do you think the PGA Tour is planning to Read more…
Hideki Matsuyama came to Augusta National a decade ago as the first Japanese amateur to ever play the Masters. He has carried the burden of a golf-crazed nation ever since, while he tallied five PGA Tour wins and four top-five finishes at majors. The 29-year-old made history Sunday as the first Japanese Read more…
Set to launch in September, Overtime Elite (OTE) will allow participants to dispense with playing at the high school and collegiate levels before becoming eligible for the National Basketball Association (NBA). The competition will initially consist of 30 players from across the world and be based in a single location, Read more…
Jessie Reyez loves to text, especially with fans. Using a phone number assigned through the celebrity text-messaging startup Community and shared on her social media accounts, the singer-songwriter makes time nearly every day to have one-on-one conversations with her most dedicated supporters where they share memes and talk about their Read more…
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, a lot of them (actually, about four million of them) are in Read more…
The NFL built it. Friday, they will come. Football fans by the thousands, looking for a touch of the Big Game magic that Super Bowl 55 at Raymond James Stadium is rubbing off on the rest of the city. Click here to read the story at tampabay.com. Discussion Questions: What Read more…
The rivalry between elite football clubs is already fierce, but it’s just been shot into new territory. As global fanbases shelter from the pandemic at home, a collaboration between Epic Games – the creator of the video game Fortnite – and the world of football has opened another sphere of Read more…
With all the tentpole release-date changes during the pandemic, it’s been quite an erratic time for studios and their promotional marketing and merchandising partners. It has created supply chain issues whereby those goods attached to a movie have been triggered to go sooner than expected, i.e., Warner Bros’ Wonder Woman 1984 Doritos Read more…
LaMelo Ball will soon be lacing up his kicks in the NBA, but he won’t be wearing Big Baller Brand. The youngest Ball chose to go a different direction than BBB, instead signing a shoe deal with Puma in October. It adds Ball to a burgeoning list of rising stars Read more…
In a potentially transformative experiment in the way Hollywood distributes its movies, WarnerMedia said it will debut its blockbuster sequel Wonder Woman 1984 Christmas Day simultaneously in theaters and on its subscription streaming service HBO Max. In announcing the Wonder Woman decision, WarnerMedia CEO Jason Kilar positioned the move as a fan-friendly experiment in an Read more…