BTS Fans Are Buying Everything McDonald’s Puts the Band’s Logo On (and We Don’t Just Mean Merch)

We knew it was coming, it was just a matter of when. After a couple of expansive (and expensive) merchandise collaborations with stars like Travis Scott and J. Balvin, McDonald’s finally released its collaboration with K-Pop sensations BTS. This one was a little different, in that BTS basically took over McDonald’s. Workers wore BTS-branded Read more…

Why Netflix is betting on ‘Jupiter’s Legacy’ to launch its own comic-book universe

When Netflix acquired the comic-book publisher Millarworld in 2017 for a reported $50 million to $100 million, Mark Millar, the company’s founder and president—as well as the author of titles such as Kick-Ass, Wanted, and Chosen—knew exactly what project he’d tackle first.  Click here to read the story at fastcompany.com. Discussion Questions: What is fandom? Read more…