The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home Marketing Areas program, grants clubs access to international territories for marketing, fan engagement and commercialization as they build their global brands and drive Read more…
DIANA TAURASI SPREAD her arms wide and turned toward the crowd. The WNBA superstar had just scored a playoff career-high 37 points while playing on a bum ankle. She was trending on social media. At 39 years old, Taurasi gifted the fans a vintage-style performance against the Las Vegas Aces. Taurasi’s Phoenix Mercury Read more…
Following a day that families will spend trying to steer clear of politics and avoid fights, Turner Sports is counting on conflict and drama to lure viewers to its Black Friday golf showcase. Click here to read the story at cnbc.com. Discussion Questions: What is an exhibition event? Why do Read more…
Last month, NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets independent of the league for the very first time. Click here to read the story at barrettsportsmedia.com. Discussion Questions: What is a global product? Do you think the NFL is a global product? Read more…
One fan received tickets for Father’s Day, and one came to see Lewis Hamilton race. Another made the 1,000-mile trip from Georgia to fulfill a lifetime dream. They all joined an estimated 140,000 at Circuit of the Americas for Sunday’s U.S. Grand Prix, contributing to a sellout crowd that reflected Read more…
Adam Silver was all smiles as he entered a New York City hotel last Tuesday to give a room filled with sports executives an update on the National Basketball Association. Click here to read the story at CNBC.com. Discussion Questions: What is revenue? Why is revenue important to the NBA Read more…
Teacher Note: Consider downloading the “Golf Boom” infographic and PGA Tour case study bundle from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. News story: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced Read more…
Facebook is getting into fantasy sports and other types of fantasy games. The company this morning announced the launch of Facebook Fantasy Games in the U.S. and Canada on the Facebook app for iOS and Android. Some games are described as “simpler” versions of the traditional fantasy sports games already Read more…
Comcast-owned NBCUniversal has recently sold 30-second ads for Super Bowl LVI for a record $6.5 million, and has nearly sold out advertising slots for the upcoming Beijing Winter Olympics, a company executive said on Wednesday. Click here to read the story at reuters.com. Discussion Questions: According to this story, are Read more…
Even after Toyota made waves earlier this week when it pulled Olympic ads from the Japanese market ahead of the 2020 Tokyo Games, many other advertisers say they still plan to compete. Despite a yearlong delay and more than a year of uncertainty during the Covid-19 pandemic, the Olympics continue Read more…