What happens here, only happens here’, reads the new slogan of the self-proclaimed entertainment capital of the world. Introduced two years ago to replace Las Vegas’ iconic former motto – ‘what happens in Vegas, stays in Vegas’ – the city’s mantra is emblematic of its evolution; a transformation not just Read more…
Two-way star Shohei Ohtani received countless accolades during his incredible 2021 season that saw him win the American League MVP Award unanimously, get awarded the Commissioner’s Historic Achievement Award and become the first player to be elected an All-Star as both a pitcher and a position player. Click here to Read more…
The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Click here to read the story at nielsen.com. Discussion Questions: Read more…
The Fifa World Cup draw begins the countdown for the biggest sporting event on the planet – but the tournament has been mired in controversy since Sepp Blatter announced Qatar as the host nation 12 years ago. This World Cup takes us into uncharted territory in more ways than one. Click here Read more…
Pickleball is not only your parents’ sport anymore. The game, a paddle sport similar to tennis, is often associated with retirement homes or country clubs. After a spike in popularity during the pandemic, however, pickleball has gone mainstream. Click here to read the story at morningbrew.com. Discussion Questions: What is Read more…
Faced with the lingering effects of a global pandemic, empty stands and a politically fraught situation in Beijing, NBC Sports was prepared for the worst with the Winter Olympics, and from a TV ratings standpoint that’s what it got. Click here to read the story at latimes.com. Discussion Questions: What Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…
NBC has designated Feb. 13 as “Super Gold Sunday,” and with less than a month to go before the NFL title tilt and the Winter Olympics align for the very first time, the ad dollars are piling up like so much alpine powder. Click here to read the story at sports.yahoo.com. Discussion Read more…
During the pandemic, Tyson Apostol, a gregarious former contestant on multiple seasons of the hit CBS show “Survivor,” made a well-timed career pivot. He took a step back from reality TV and went all in on pickleball. Click here to read the story at Bloomberg.com. Discussion Questions: What is pickleball? Read more…
Stephen Curry’s latest signature sneaker, the Under Armour Curry 9 is set to release in Australia this week. The seven-sneaker collection is inspired by Sesame Street’s Muppets, with each shoe in the “Street Pack,” paying homage to some of the most iconic characters. Click here to read the story at sportingnews.com. Discussion Read more…