As more than a million soccer fans are expected to visit Qatar during the FIFA World Cup, an array of brands and tech companies are hoping to score points far beyond the Middle East in various parts of the metaverse. Click here to read the story at digiday.com. Discussion Questions: Read more…
On Wednesday, private equity firm MSP Sports Capital (known in part for its investment in McLaren Racing) announced that it has acquired a majority interest from ESPN Productions for X Games. Click here to read the story at forbes.com. Discussion Questions: What is competition for the entertainment dollar? How might Read more…
As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Click here to read the story at prnewswire.com. Discussion Questions: What is the FIFA World Cup? What is Read more…
The Circuit of The Americas welcomed a three-day crowd of 440,000 for the United States Grand Prix, making it a new race weekend record for F1. Click here to read the story at motorsport.com. Discussion Questions: What is Formula1? What is the U.S. Grand Prix? What is fandom? How would Read more…
The league will likely seek $50 billion to $75 billion for its next multi-year package, said sources. Amazon is paying the NFL around $1 billion a year to exclusively stream TNF through 2033. Click here to read the story at marketwatch.com. Discussion Questions: What are traditional broadcast rights? Why do Read more…
The Super League project is “very much alive” according to Bernd Reichart, the new CEO of A22 Sports Management, the company promoting the revamped plan. Click here to read the story at espn.com. Discussion Questions: What is the “Super League”? Why was the Super League so controversial? What does it Read more…
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan. Click here to read the story at sports.yahoo.com. Discussion Questions: Why are international markets important to Major League Baseball? How might targeting Read more…
The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets. Click here to read the story at cnbc.com. Discussion Questions: What is promotion? Why Read more…
When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights? Read more…
Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event. Click here to read the story at bloomberg.com. Discussion Questions: What is advertising? Why do businesses and brands advertise? What are ratings? Why are ratings Read more…