Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at wsiltv.com. Discussion Questions: What is product endorsement? Why is endorsement important Read more…
At this point, it’s more of a shock if someone does not know about Paige Bueckers. The sophomore UConn women’s basketball star has become a must-see on and off the court. Click here to read the story at ctinsider.com. Discussion Questions: Who is Paige Bueckers? What is NIL? How do collegiate Read more…
The NCAA is making several changes to the NCAA women’s basketball tournament after the organization faced criticism for the disparity in equipment and marketing compared to the men’s tourney last year. Click here to read the story at si.com. Discussion Questions: Why is the NCAA being criticized for the differences Read more…
The National Football League is nearing $2 billion in partnership fees, the most in professional sports. Agreements from betting firms and technology companies helped the NFL lure a record $1.8 billion in sponsorship revenue, sports partnerships consultancy firm IEG told CNBC. Click here to read the story at cnbc.com. Discussion Read more…
The high-pitched echo of 550-horsepower V8 engines bounces off the glass of the suites at Charlotte Motor Speedway. Thousands of empty grandstand seats line the front stretch as high-performance race cars, many nondescript except for the numbers on their sides, dive in and out of the turns and accelerate down the Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…
TThe NCAA is investigating two “high-profile” NIL deals involving football players at BYU and Miami “for potential violations of the association’s interim rules regarding new marketing rights for college athletes,” according to Sportico’s Daniel Libit and Eben Novy-Williams. Click here to read the story at bleacherreport.com. Discussion Questions: What are Read more…
A special opening day for the newly named Cleveland Guardians began with a bang. Not the one they hoped for, either. Click here to read the story at espn.com. Discussion Questions: What is branding? What is rebranding? What risks might be associated with a rebranding initiative? What is publicity? How Read more…
Since the NCAA ruled in July that college athletes can be compensated for their name, image and likeness (NIL), a number of brands have been quick to forge partnerships, from Degree to Denny’s and Outback Steakhouse. But not even four months into the policy and marketers are encountering issues stemming Read more…
For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing. The events are a showcase in one of the most important markets for the Games’ biggest sponsors, including Intel Corp., Procter & Gamble Co., Coca-Cola Co. and Toyota Motor Corp. Read more…