Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating food waste, according to news shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions:
Cheez-It is hoping that college football fans’ fervor for their favorite teams will translate to its cheese-coated crackers with the colorful on-field experiences at the Citrus Bowl on Jan. 1. Click here to read the story at marketingdive.com. Discussion Questions:
The Kansas City metro takes another step toward solidifying a role as a leader in women’s sports. Click here to read the story at at kctv5.com. Discussion Questions:
Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports Read more…
LSU All-American Angel Reese has a new endorsement deal with a major shoe and athletic apparel company. Click here to read the story at apnews.com. Discussion Questions:
That’s why the Mohegan Tribe purchased the WNBA’s Orlando Miracle and relocated the franchise to its resort casino in rural Eastern Connecticut in 2002, bringing a major-league professional franchise to the state but in a location distant from urban centers. Click here to read the story at ctinsider.com. Discussion Questions:
As the first Sunday of the 2023 NFL season arrives, the league is reminding fans where they can find out-of-market games — and where they can’t. Click here to read the story at yahoosports.com. Discussion Questions:
Just in time for the upcoming NFL season, DraftKings is betting on a familiar face and a new tagline to promote its sportsbook. Click here to read the story at marketingbrew.com. Discussion Questions:
Nebraska is going for the record. Actually, make that the records, plural. Click here to read the story at usatoday.com. Discussion Questions:
Arch Manning hasn’t played a down of college football, but he is already setting records. A Manning trading card produced by Panini sold at a charity auction last month for $102,500, a record price for any card that stemmed from a college athlete’s name, image and likeness deal. Click here Read more…