Cleveland Cavaliers and ARound Introduce ‘Cavs ARcade’ Augmented Reality Experience for NBA Playoffs Home and Away Game Watch Parties

ARound, a next-generation fan engagement platform designed to enhance gameday fun with live, real-world augmented reality (AR) experiences – part of the Stagwell Marketing Cloud – has partnered with its first NBA team, the Cleveland Cavaliers, to bring a shared AR experience called “Cavs ARcade” to Rocket Mortgage FieldHouse, kicking off during the Read more…

By Chris Lindauer, 2 years04/16/2023 ago

11.1 - Functions of Communications

Foot Locker teams up with Puma and Reebok for annual autism awareness campaign

“Be Seen” this April in Foot Locker, Puma and Reebok’s campaign in recognition of World Autism Awareness Month. Click here to read the story at news.yahoo.com. Discussion Questions:

By Chris Lindauer, 2 years04/09/2023 ago

10.1 - Fan Experience

Portland Trail Blazers unveil new mascot: a Bigfoot named Douglas Fur

The Blazers unveiled a new Bigfoot mascot Tuesday night at the Moda Center, digging up and re-imagining a forgotten relic from the past to partner with Blaze the Trail Cat for games, community events and other public appearances. Click here to read the story at seattletimes.com. Discussion Questions:

By Chris Lindauer, 2 years03/26/2023 ago

11.1 - Functions of Communications

M&M’S ‘rebrands’ as Ma&Ya’s as Super Bowl stunt unfolds via Maya Rudolph teaser ads

M&M’S says it’s renaming its candy Ma&Ya’s – or at least that’s what it would have consumers believe, per its latest teaser. Click here to read the story at thedrum.com. Discussion Questions:

By Chris Lindauer, 2 years01/29/2023 ago

11.1 - Functions of Communications

The LIV Golf-CW TV deal is official. Here are 9 things we know

Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise. It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name. Read more…

By Chris Lindauer, 2 years01/22/2023 ago

11.1 - Functions of Communications

Crisis comms, sports marketing execs praise NFL for Damar Hamlin response

Prayers stretched far beyond the world of football when Buffalo Bills safety Damar Hamlin collapsed on the field during the team’s Monday Night Football game against the Cincinnati Bengals. Click here to read the story at prweek.com. Discussion Questions:

By Chris Lindauer, 2 years01/08/2023 ago

11.1 - Functions of Communications

Rams urging fans to donate Christmas tickets to charity to avoid attendance nightmare

The Los Angeles Rams are urging fans who have tickets to their nationally televised Christmas Day game but don’t plan to attend to donate them to charity. Click here to read the story at yardbarker.com. Discussion Questions:

By Chris Lindauer, 2 years12/04/2022 ago

11.1 - Functions of Communications

Read the Bears’ Letter on Arlington Park as Possible Stadium Plans Unveiled

The Chicago Bears offered up the first look at their conceptual plans for their potential new home in Arlington Heights, releasing a letter to residents ahead of a community meeting to discuss their massive design. Click here to read the story at nbcchicago.com. Discussion Questions: As it relates to the Read more…

By Chris Lindauer, 2 years09/11/2022 ago

11.1 - Functions of Communications

MLB lockout: MLB, MLBPA agree on new CBA

More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective Read more…

By Chris Lindauer, 3 years03/13/2022 ago

11.1 - Functions of Communications

Olympic sponsors paid big money for the Beijing Games. So where are all the ads?

Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…

By Chris Lindauer, 3 years01/28/2022 ago

11.2 – Public Relations & Publicity