Longtime Phil Mickelson partner Callaway said Friday night it plans to “pause’’ its relationship with the Hall of Fame golfer, who has played and endorsed the clubs since 2004. Click here to read the story at si.com. Discussion Questions: What is publicity? What is product endorsement? What characteristics do you Read more…
By all accounts, The Batman will be a dark, dark movie. Taking its visual cues from Seven, and featuring a protagonist who has a breakdown and finds himself lured into intractable ethical murk by the suffocating power of vengeance, all signs point to the film being three hours of grot and depression Read more…
Faced with the lingering effects of a global pandemic, empty stands and a politically fraught situation in Beijing, NBC Sports was prepared for the worst with the Winter Olympics, and from a TV ratings standpoint that’s what it got. Click here to read the story at latimes.com. Discussion Questions: What Read more…
The idea that forever changed Super Bowl halftimes struck Jay Coleman while watching Snoopy conduct a marching band and Charlie Brown twirl a baton. Click here to read the story at sports.yahoo.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? How does the Super Bowl halftime show represent an example of Read more…
The Washington Football Team will now be known as the Washington Commanders. Now comes the hard part. For the team that for decades went by a racist moniker, the official announcement of a new name marks the end of a search that began in earnest 18 months ago. Click here Read more…
There’s that cliche that sports fans “eat, sleep and breathe” their team. Lay’s has made it possible for fans to take that first part literally with its new, special edition chips made using potatoes grown in soil from NFL stadiums. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Read more…
Sponsors of the Olympics are walking a tightrope ahead of the Beijing Winter Games next month as worsening geopolitical tensions force them to consider downplaying their involvement without upsetting China. Click here to read the story at cnn.com. Discussion Questions: What is a product? Do you think the Winter Olympic Games represents Read more…
Space Entertainment Enterprise (S.E.E), the company co-producing Tom Cruise’s upcoming space movie, plan to launch a sports arena and production studio in zero gravity. Click here to read the story at variety.com. Discussion Questions: Why would a company want to build a film studio in space? What is publicity? How might the Read more…
The Buffalo Bills are seeking a new $1.3 billion National Football League stadium. The Chicago Bears are spending $197 million to acquire land that could eventually be their new home. Click here to read the story at cnbc.com. Discussion Questions: What are the different ways stadiums are typically financed? In your opinion, Read more…
Stephen Curry’s latest signature sneaker, the Under Armour Curry 9 is set to release in Australia this week. The seven-sneaker collection is inspired by Sesame Street’s Muppets, with each shoe in the “Street Pack,” paying homage to some of the most iconic characters. Click here to read the story at sportingnews.com. Discussion Read more…