LeBron James won’t be playing in the NBA Finals this year, but he has still captured a new title: billionaire. Click here to read the story at cnbc.com. Discussion Questions: How did LeBron earn billionaire status? How might LeBron’s status as a billionaire represent an example of industry growth? What Read more…
There’s a new class of Live Más Scholars! Today, the Taco Bell Foundation announced more than $8 million in scholarships to break down barriers to education for 772 passionate students looking to ignite change in their communities and across the country. Click here to read the story at nrn.com. Discussion Read more…
It’s not a football position but a code, and UCF football players will display them on the back of their jerseys during the 2022 spring game. Click here to read the story clickorlando.com. Discussion Questions: What is digital marketing? Why is it important for a collegiate athletic program to adopt Read more…
Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own. Then people saw his shoes. Click here to read the story at yahoo.com. Discussion Questions: What is endorsement? Why do brands pay athletes and celebrities to endorse their products and Read more…
Baseball is a feeling, and the Philadelphia Phillies have captured it perfectly with a series of headline-less billboards celebrating the franchise’s—and the sport’s—return after the lockout that threatened the 2022 season. Click here to read the story at musebycl.io. Discussion Questions: What is advertising? What are the various forms of Read more…
The Fifa World Cup draw begins the countdown for the biggest sporting event on the planet – but the tournament has been mired in controversy since Sepp Blatter announced Qatar as the host nation 12 years ago. This World Cup takes us into uncharted territory in more ways than one. Click here Read more…
Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Click here to read the story at vanityfair.com. Discussion Questions: Why do you think this news story is Read more…
ESPN had 17.3 million brackets completed for their Men’s NCAA Tournament Challenge. Despite the NCAA’s efforts to raise the visibility of the women’s tournament and even the playing field between the two tournaments, a mere 1.5 million brackets were completed for ESPN’s Women’s NCAA Tournament Challenge. Click here to read Read more…
More than three months after the MLB lockout began on Dec. 2, it finally came to an end on Thursday. How did we get here? Why did it take so long? Here’s a look back at the key moments in the negotiations between the owners and players on a new Collective Read more…
Local businesses, fans, and part-time stadium workers are fearing disputes between Major League Baseball players and team owners will get in the way of the much-anticipated spring training games. Click here to read the story at wfla.com. Discussion Questions: What is revenue? What is an expense? What is profit? What must happen Read more…