M&M’S says it’s renaming its candy Ma&Ya’s – or at least that’s what it would have consumers believe, per its latest teaser. Click here to read the story at thedrum.com. Discussion Questions:
More often than not, my food—be it nachos, tacos, quesadillas, whatever—is just a vessel for hot sauce. I’ll douse just about anything in an entire bottle of the stuff. A sentiment that, apparently, I share with NBA super stud Joel Embiid. The 76ers star center is teaming up with Mountain Dew for the brand’s Read more…
Last January, legendary Fox Sports producer and LIV Golf broadcast consultant David Hill offered a bold promise. It was six months before LIV Golf would burst onto the scene in pro golf. The startup he’d joined — headed by his longtime friend Greg Norman — had only recently been given a name. Read more…
As TCU gears up to the play in the national championship, fans can’t get enough of the purple and white merchandise. Click here to read the story at star-telegram.com. Discussion Questions:
Prayers stretched far beyond the world of football when Buffalo Bills safety Damar Hamlin collapsed on the field during the team’s Monday Night Football game against the Cincinnati Bengals. Click here to read the story at prweek.com. Discussion Questions:
Former NFL quarterback Drew Brees appeared to be struck by lightning while filming a commercial for PointsBet Sportsbook in Catatumbo along Lake Maracaibo in a video that went viral on Friday morning. Click here to read the story at si.com. Discussion Questions:
In 2018, it had a global viewership of 3.5 billion. Click here to read the story at outbrain.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Fox launched a massive campaign promoting its coverage of this year’s World Cup. Is that an example Read more…
Fox Sports has embarked on its largest marketing campaign in network history ahead of the 2022 FIFA Men’s World Cup in Qatar, which begins Sunday. Click here to read the story at adweek.com. Discussion Questions: What are broadcast rights? Why did Fox invest billions in the rights to broadcast the Read more…
But this year, some brands are instead using their marketing clout to spotlight the injustices of a tournament held in Qatar, while the IPA reports that half of Brits would respect brands that speak out against the Qatar World Cup. Click here to read the story at thedrum.com. Discussion Questions: What Read more…
The XFL is back in 2023, its third iteration after trying to launch a spring football league two other times. Click here to read the story at espn.com. Discussion Questions: What is branding? Why is branding important in sports and entertainment? Why do you think branding might be particularly important to a new team Read more…