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11.1 – Publicity

11.1 - Functions of Communications

M&M’s returns to Super Bowl after controversy-courting stunt

Mars flagship candy brand M&M’s will return to the Super Bowl with a new spot that will air during the first commercial break in the first quarter of the game on Feb. 11, 2024, according to a press release. Click here to read the story at finance.yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year01/28/2024 ago
11.1 - Publicity

Why Women Student Athletes Allege Title IX Violations At U Of Oregon

You’ve probably seen those flashy Nike uniforms the University of Oregon’s football team dons for each game. Would you believe the university gives its beach volleyball team hand-me-downs that are tattered and often don’t fit? Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year01/21/2024 ago
11.1 - Publicity

Peacock was a big winner with its streaming NFL Playoff game, defying social media backlash

All eyes were on Peacock on Saturday night — even if social media wasn’t happy about it. Click here to read the story at thestreet.com. Discussion Questions:

By Chris Lindauer, 1 year01/20/2024 ago
11.1 - Functions of Communications

The PR ‘Mastermind’ Behind Taylor Swift’s World Dominance

“You see that redhead?” Taylor Swift asks a red carpet photographer who has requested a photo of her at theTaylor Swift: The Eras Tour Film premiere, pointing to a woman in a plaid sheath dress and knee-high black boots. “She’ll tell me what to do.” Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

Why is Chiefs-Dolphins playoff game exclusively on Peacock? Explaining why league went exclusive to streaming

For the first time in NFL history, the league will broadcast a postseason game exclusively on a streaming service. Saturday’s nightcap of the Super Wild Card Weekend doubleheader on the NBC platforms will be exclusively on the streaming service Peacock, not on free over-the-air television. Click here to read the Read more…

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

‘Suicide Squad: Kill The Justice League’ Marketing Has Been A Disaster From The Start

Suicide Squad: Kill the Justice League is out in just a few more weeks, but yesterday created a stir where a bunch of journalists and influencers released their impressions of a few hours of gameplay. Click here to read the story at forbes.com. Discussion Questions:

By Chris Lindauer, 1 year01/14/2024 ago
11.1 - Publicity

Phil Mickelson: Signing Jon Rahm ‘a bridge’ between PGA-LIV

Phil Mickelson sees a positive future between players from the PGA Tour and members of LIV Golf in the wake of Rory McIlroy’s move this week to cool already declining tensions between the parties. Click here to read the story at reuters.com. Discussion Questions:

By Chris Lindauer, 1 year01/06/2024 ago
11.1 - Publicity

The Pop-Tarts Bowl featured the ritual sacrifice of the brand mascot. It was weird. But was it smart?

Who knew eating your mascot on live TV could help drive sales. That’s precisely the gamble the marketing team behind Pop-Tarts took during a college football bowl game Thursday. Click here to read the story at fastcompany.com. Discussion Questions:

By Chris Lindauer, 1 year12/30/2023 ago
11.1 - Publicity

NFL 2023: Top 10 Business of Football Stories of the Year

As I always say, the games are just the storefront of the NFL; the real work is done behind, around and inside the games. And while the games occur during five months each year, the business of the NFL inexorably marches on, in-season and offseason, with never-ending issues. Click here Read more…

By Chris Lindauer, 1 year12/30/2023 ago
11.1 - Functions of Communications

Chipotle Renamed a Kansas City Location to Reference Travis Kelce’s Old Tweets

Travis Kelce’s spelling mistakes over 10 years ago are inspiring a change to a Chipotle restaurant. Click here to read the story at yahoo.com. Discussion Questions:

By Chris Lindauer, 1 year11/25/2023 ago

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