10.1 - Fan Experience
Cowboys plan $295 million upgrade to AT&T Stadium
The Cowboys are trying to keep up with the Joneses. Click here to read the story at profootballtalk.com. Discussion Questions:
10.1 - Fan Experience
Kraken mascot Buoy surfaces after years of planning, fan input
Buoy, a sea troll partly inspired by the famous Fremont Troll sculpture in Seattle, debuted before the Kraken played the Vancouver Canucks in a preseason game at Climate Pledge Arena on Saturday and soon will appear in spots all over town. Click here to read the story at seattletimes.com. Discussion Read more…
10.1 - Fan Experience
Minnesota Twins Are Playing a Whole New Ballgame, Thanks to AR
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a Read more…
10.1 - Fan Experience
Amazon helps Seahawks take on concession blitz with cashierless tech at new Seattle stadium store
In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. Click here to read the story at geekwire.com. Discussion Questions: What is fan experience? What factors influence the fan experience at spectator events like football games and concerts? How does technology impact Read more…
1.2 - Functions of Marketing
Niners games are the priciest to attend across the NFL
The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important Read more…
10.1 - Fan Experience
Islanders’ Paradise: UBS Arena brings tech-filled ‘stadium of the future’ to New York Islanders fans
If you’re a New York Islanders fan, there is no need to revisit the pain you suffered in recent years when the team struggled to find a reliable, viable home. Not with the opening last year of UBS Arena, a comfortable, tech-filled home for hockey and events that should serve Read more…
1.6 - Positioning
Meet the Savannah Bananas, the baseball team captivating fans and MLB
The umpire calls ball four and all hell breaks loose. Rather than trotting to first base, the batter breaks into a sprint and doesn’t stop, rounding the bag at full speed. The catcher jumps up and throws to the shortstop, who tosses to the second baseman. Click here to read the story Read more…
10.1 - Fan Experience
The NHL and Its Technology Are on Thick Ice as the League Bolsters the Fan Experience by Going Customized, Mobile and Metaverse
An iPhone rested on a tripod in front of Suite 225, pointed toward the ice where one could tap any of the Devils or Sabres skating in the Prudential Center last Thursday night and see just how fast they were moving. Shot speeds, time on ice and heat maps were easily accessible, Read more…
10.1 - Fan Experience
Sports teams are investing $10 billion in stadiums by 2030 — here’s how they’ll be different
The Buffalo Bills are seeking a new $1.3 billion National Football League stadium. The Chicago Bears are spending $197 million to acquire land that could eventually be their new home. Click here to read the story at cnbc.com. Discussion Questions: What are the different ways stadiums are typically financed? In your opinion, Read more…
10.1 - Fan Experience
Firm offers free land if Oakland A’s relocate to Summerlin
If the Oakland Athletics choose to relocate to the Las Vegas Valley, one familiar partner is ready to make an offer that could be hard to resist: free land. The Howard Hughes Corp. — which owns the A’s Triple-A affiliate, the Las Vegas Aviators, and their home, Las Vegas Ballpark Read more…