Set to launch in September, Overtime Elite (OTE) will allow participants to dispense with playing at the high school and collegiate levels before becoming eligible for the National Basketball Association (NBA). The competition will initially consist of 30 players from across the world and be based in a single location, Read more…
The crosstown rivals have accidentally created an international Twitter fight. General Motors paid for a 60-second Super Bowl ad. Ford Motor Co. hijacked the buzz. On the @GM Twitter page, it says: “Norway is crushing us at EVs. That’s crazy. We have to do better. Are you in? #EVerybodyIn #NoWayNorway” Click Read more…
The wrestler-turned-actor-turned-entrepreneur is entering the energy drink business with ZOA, a health drink made with natural caffeine and superfoods. The venture partners Dwayne Johnson — aka “The Rock” — with his ex-wife and fellow fitness entrepreneur, Dany Garcia, Garcia’s husband Dave Rienzi and beverage industry veteran John Shulman. Click here Read more…
In the 1930s and 1940s, the film studio MGM pumped out 50 new movies a year, most of which featured the world’s biggest stars at the time: Judy Garland, Clark Gable, Spencer Tracy, and countless others. MGM co-founder and lead executive, Louis B. Mayer, famously boasted that the studio had Read more…
Shanghai has broken ground on a major e-sports events hub as the city pushes to become the leader in competitive gaming. E-sports refers to competitive video gaming which is growing quickly globally. Over the past few years, e-sports tournaments have managed to pack out large stadiums with fans flocking to Read more…
Another top star in the National Basketball Association will be endorsing sports drink maker Gatorade — but this one is a budding music star as well. Lillard, the Portland Trail Blazers’ superstar guard, agreed to an endorsement deal with Gatorade, the company announced on Friday. Click here to read the Read more…
Under Armour (UA) has backed out of another expensive university apparel sponsorship deal, its third in the past six months. According to the Baltimore Business Journal, the Baltimore-based apparel company has agreed to a $9.75 million exit fee to get out of its 10-year, $50 million deal with the University Read more…
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced today that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and Read more…
Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…
Ellen DeGeneres’ Twitter profile picture looks like a lot of other COVID-era ones. The illustrated image features the talk show host, her signature blond crop and piercing blue eyes on display, wearing a mask. But the written message across the pandemic-friendly face covering that was once considered her mantra is Read more…