The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league’s new president. Click here to read the story at espn.com. Discussion Questions: What is a SWOT analysis? How might a SWOT Read more…
Netflix is finally mixing games into its gargantuan library of content. It’s a huge power play and a markedly different approach from rival services that are primarily focused on snapping up IP. It’s a new way for Netflix to keep subscribers hooked on its service — and gaming could just be Read more…
The Los Angeles Clippers added another paying partner for the franchise’s planned Inglewood arena, helping to offset its expected $1.2 billion cost. The National Basketball Association team owned by former Microsoft CEO Steve Ballmer announced Monday it has agreed to a deal with “green” financial services company Aspiration. Click here Read more…
ESPN recently featured a video short called “How the Savannah Bananas have become the greatest show in baseball” on SportsCenter. The clip explores how the Savannah Bananas minor league baseball team made going to a baseball game an experience, becoming the “greatest show in baseball.” Click here to watch the Read more…
The popular conception of lacrosse has been the same for decades. In 2010’s The Social Network, despite already being set amongst the most elite of Ivies, Justin Timberlake as Napster founder Sean Parker makes a point about power by recalling a revenge fantasy against the co-captain of his high school lacrosse Read more…
Puma will take consumers into the minds of its athletes and ambassadors with its new brand campaign known as ‘Only See Great’, to spread a vision of hope, optimism and self-belief ahead of major sporting events this summer – following what many consider to be one of the most challenging years in quite some time. Read more…
“Being green isn’t about what’s easy,” says Kermit the Frog, an acknowledged expert on the subject, in Johannes Leonardo’s charming new sustainability campaign for Adidas. “Being green can be something big that’s just too hard to miss,” he explains in the anthem spot below. “Or even, doing the little things Read more…
“We’d tell you it’s a nice day for a run. But you know every day is Runday.” It’s punday too, apparently, as New Balance launches a global campaign themed “The best running shoes on Earth. No, really.” That hyperbolic positioning (and some self-consciously cringy wordplay) applies whether you love running Read more…
Today, the Recording Academy proudly announced its official marketing partners for the 2021 GRAMMY Awards show, officially known as the 63rd GRAMMY Awards. Bulova, Facebook, IBM, JBL, Mastercard, Pandora, PEOPLE, and SiriusXM are all supporters of this year’s GRAMMY Awards, as well as events taking place throughout GRAMMY Week. “We are fortunate to be putting on the 63rd Read more…
Lincoln is breaking new work on the Grammy Awards Sunday and is also partnering with The Weather Channel for sponsored content. A 60-second spot from AOR Hudson Rouge featuring Golden Globe Award winner Jon Batiste and the 2021 Nautilus premieres during the 63rd annual Grammy Awards on March 14, with Lincoln Read more…