Glorious sunshine, bumper crowds, and an unmistakably Australian laid-back atmosphere has seen the Aussie Open unofficially dubbed the “Happy Slam”. But perhaps the greatest reason behind the smiles on players’ faces at Melbourne Park is thanks to the eye-watering prize money on offer. Click here to read the story at Read more…
A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024. Click here to read the story Read more…
While the world is suffering from the impact of ‘Shrinkflation’, Papa Johns is delivering “Shaqflation” with the return of the Shaq-a-roni, adding a whole lot of EXTRA, like extra cheese and pepperoni cut into 8 large Shaq-sized slices. Papa Johns is even donating an extra dollar from every Shaq-a-Roni that Read more…
Professional ice hockey is back in East Rutherford. The Metropolitan Riveters announced Wednesday a three-year agreement to make the ice rink at the American Dream mall the team’s new home ice, beginning with this upcoming season of the Premier Hockey Federation. Click here to read the story at news.yahoo.com. Discussion Read more…
Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce Carts, an in-app experience that will enable pop culture personalities, retailers and online creators to share shoppable, curated content. Click here to read the story at forbes.com. Discussion Questions: What is celebrity endorsement? Read more…
In celebration of Marvel Studios’ “I Am Groot,” a Collection of Original Shorts coming soon to Disney+, Wonderful® Pistachios launched their “Groot Gets Crackin’” campaign to showcase the plant-protein power of Wonderful Pistachios. Click here to read the story at prnewswire.com. Discussion Questions: What is the difference between marketing through entertainment and the Read more…
It’s easy to think of the MSG Sphere at The Venetian as a sports arena. Click here to read the story at reviewjournal.com. Discussion Questions: What is the difference between sports marketing and sport management? What is facility management? How might facility management represent an example of a career in Read more…
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company Read more…
The umpire calls ball four and all hell breaks loose. Rather than trotting to first base, the batter breaks into a sprint and doesn’t stop, rounding the bag at full speed. The catcher jumps up and throws to the shortstop, who tosses to the second baseman. Click here to read the story Read more…
BodyArmor animates a quartet of star athletes to hype its caffeinated Edge sports drink in the brand’s first-ever national TV spot breaking during the NBA playoffs. Click here to read the story at musebycl.io. Discussion Questions: What is positioning? What message is BodyArmor communicating to consumers with this campaign? What Read more…