Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company Read more…
While the Buffalo Sabres were playing the New Jersey Devils, their digital avatars were mimicking each move in virtual reality. Strap on the VR goggles. Touch a button, and you’re watching the game through the eyes of a skater heading in for a shot. Click here to read the story at espn.com. Discussion Read more…
What happens here, only happens here’, reads the new slogan of the self-proclaimed entertainment capital of the world. Introduced two years ago to replace Las Vegas’ iconic former motto – ‘what happens in Vegas, stays in Vegas’ – the city’s mantra is emblematic of its evolution; a transformation not just Read more…
This isn’t Coca-Cola’s first partnership with Riot Games. The beverage brand sponsored various competitive League of Legends events, including the annual League of Legends World Championship, from 2013 to 2016. Click here to read the story at digiday.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports and entertainment Read more…
TikTok’s grip on young audiences is a well-established fact, but the social network has just released a new report detailing how that defining trait has made it increasingly attractive to Hollywood. Click here to read the story at deadline.com. Discussion Questions: What is market research? What are the different types Read more…
Last month, NFL teams were able to submit proposals for co-marketing pacts with clubs in international markets independent of the league for the very first time. Click here to read the story at barrettsportsmedia.com. Discussion Questions: What is a global product? Do you think the NFL is a global product? Read more…
In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic aliens known as the Eternals, who are slated to be the focus of the Read more…
It was a hot Tuesday evening in August, and thousands of loyal New York Mets fans poured into Citi Field to watch their team take on the highly ranked San Francisco Giants. The stadium in Queens brimmed with hope, despite the team’s recent losing streak. The Mets lost that night, Read more…
Back for its 11th season of “Heisman House” college football spots, Nissan found a new source of inspiration for creative: fan-generated tweets. The automaker is launching a campaign with 10 spots, up from the usual six, says Allyson Witherspoon, vice president and U.S. chief marketing officer, Nissan. Click here to Read more…
As people searched for ways to stay entertained during quarantine and seek out connection as in-person socializing was put on-hold, gaming emerged as a powerhouse. Enter Twitch, Amazon’s live streaming platform for gamers. Fans flocked to the platform to watch their favorite creators play games and engage with them and Read more…