When the International Olympic Committee signed off on five new sports for the 2028 Summer Games at a meeting in Mumbai on Monday, much of the attention in the U.S. revolved around the inclusion of flag football, or lacrosse, or the return of baseball and softball. Click here to read Read more…
Everybody loves a themed party, especially while watching the Milwaukee Bucks. The Bucks open the season in about two weeks and announced Wednesday its lineup of theme night promotions for the 2023-2024 regular season. Click here to read the story at jsonline.com. Discussion Questions:
There’s no shortage of scenic stays in Rome. Ancient landmarks dot the cityscape and beyond them rolling Italian vineyards as far as the eye can see. Click here to read the story at rydercup.com. Discussion Questions:
For dedicated gamers across Asia, late-night sessions often mean chugging cans of Red Bull or snacking on fast food to stay awake. Click here to read the story at cnn.com. Discussion Questions:
Jane Lynch, having been summoned for jury duty this week, is happy she hasn’t been called into court today. Instead, when she pops up over Zoom on Wednesday afternoon, she’s bundled up in a grey zip-up sweatshirt in her Montecito home — cozy, unbothered and ready to talk about her Read more…
After working for Walt Disney Co. for decades, Woody, Buzz Lightyear and their “Toy Story” friends have been given new jobs by the large entertainment conglomerate. Click here to read the story at variety.com. Discussion Questions:
Two years ago, Topgolf chief marketing officer Geoff Cottrill was at a golf tournament in Jacksonville, Florida, when he and a friend were walking the course and spotted two kids laughing hysterically as they rolled down a hill. Click here to read the story at fastcompany.com. Discussion Questions:
While this year’s NBA Finals lack an A-list star on the court, the league is marketing the series like a blockbuster. In November the NBA hired then-Paramount executive Tammy Henault as CMO, and she leaned on her Hollywood experience while building this year’s “We Are All In The Finals” campaign. Read more…
State Farm has spent a decade exploring gaming and esports marketing to reach younger consumers, resulting in last year’s successful esports competition “Gamerhood Challenge” that racked up 10 million views on Twitch. Click here to read the story at marketingdive.com. Discussion Questions:
ESPN is reportedly preparing to dramatically change how fans consume live sports. Click here to read the story at usatoday.com. Discussion Questions: