It was December 2009 when Australian actor Sam Worthington, unaware of how massively his role as an ex-Marine on a mission to a new planet was about to change his life, received a bit of advice from James Cameron. Click here to read the story at latimes.com. Discussion Questions: What is the Read more…
The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important Read more…
Amid national concerns over inflation and a potential recession, the sports league likely resting easiest at night is the NFL. In 2021, NFL franchises averaged more than 67,000 fans at home games, marking a 1% increase over the pre-pandemic year of 2019 and ending a three-year attendance decline. Click here to read Read more…
You may have heard of the Great Bruce Springsteen Ticket Debacle. After a six-year Boss tour drought, tickets went on sale, and fans suddenly found themselves staring at $4,000 price tags. Born to sob! Click here to read the story at usatoday.com. Discussion Questions: What are ticket sales? Why are ticket Read more…
Major leagues are increasingly planning to balance direct-to-consumer fan relationships (like NFL+) with billion-dollar rights deals from Disney, Comcast or tech giants like Apple and Amazon. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this Read more…
Under Armour is accelerating its efforts to attract the female athlete. Click here to read the story at wwd.com. Discussion Questions: What is market segmentation? How might this story represent the concept of market segmentation? Why do you think Under Armour is launching a female-specific running shoe? Why is the company Read more…
“Dune,” the big-budget sci-fi epic from Warner Bros., arrives in US theaters and on HBO Max today, rounding out a month crowded with long-delayed new releases that has yielded mixed results at the box office. Click here to read the story at news.yahoo.com. Discussion Questions: What is distribution? Why is Read more…
Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store. Click here to read the story at fortune.com. Discussion Questions: What is branded merchandise? Why do you think Read more…
Add the Washington Wizards to the list of National Basketball Association teams looking to attract a jersey partner after a deal with insurance company Geico expired. Monumental Sports and Entertainment, the company that owns the Wizards and National Hockey League’s Capitals franchise, is creating what it calls a “unified offer” Read more…
Despite making moves to strengthen its omnichannel ecosystem, NBCU proved to be too fragmented in its coverage of the Tokyo Olympics, confusing consumers and leading to the broadcaster’s lowest-ever Olympics’ ratings. While viewership was forecast to be low due to the continued threat of COVID-19 and the lack of live Read more…