Listen up, Potterheads: J.K. Rowling’s seven original Harry Potter books are getting a massive new audiobook series. Click here to read the story at variety.com. Discussion Questions:
QVC is bowing to the prevailing demographic trends with the launch of a massive business and programming initiative targeted women over the age of 50. Click here to read the story at variety.com. Discussion Questions:
Another sign that it’s Taylor Swift and Travis Kelce’s world and we’re just living in it: the Kansas City Chiefs tight end has his own BBQ on sale at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
Moviegoers rejoice: MoviePass is back for yet another showing. The company just announced its new points-based system, which will allow users to earn points for every film they see, along with a tiered approach, letting them choose from several plans. Click here to read the story at fastcompany.com. Discussion Questions:
The Pokémon Company has finally revealed some details on its most anticipated product: Pokémon Sleep. Click here to read the story at theverge.com. Discussion Questions:
Automakers — historically among the largest Super Bowl advertisers — are mostly bypassing this Sunday’s NFL championship game to preserve cash or spend ad dollars elsewhere. Click here to read the story at cnbc.com. Discussion Questions:
Special NBA All-Star Crocs have been released ahead of the 2023 exhibition which takes place on 19th February. There are two versions of the famous clog – let’s take a look at them. Click here to read the story at hitc.com. Discussion Questions:
Cinemas stocks got a boost Wednesday after a report that online retailer Amazon plans to spend $1 billion a year on theatrical film releases. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is distribution? Why is distribution an important function of marketing? How might this story demonstrate the concept Read more…
Two years and 32 designs later, the NHL Reverse Retro jerseys are here. The NHL and adidas unveiled the 2022-23 season jerseys on Thursday. Click here to read the story at nhl.com. Discussion Questions: What is a reverse retro jersey? What is product management? Why is product management important in Read more…
In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store. Click here to read the story at yahoo.com. Discussion Questions: What is pricing? Why is price an important function of marketing? Why do Read more…