SportsBiz Madness: 2023 Case Study Tournament (Championship Round Results) We have a champion! In the championship round of this year’s SportsBiz Madness SCC case study tournament, our two finalists from Flower Mound High School in Texas and Green Run High School in Virginia were asked to develop a brand marketing Read more…
SportsBiz Madness: 2023 Case Study Tournament (Final Four Round Results) The Championship Round is Set! In the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Pizza Hut’s NCAA Women’s National Basketball Championship sponsorship to introduce its new “Melt” menu item. Read more…
SportsBiz Madness: 2023 Case Study Tournament In the “Elite Eight” round of our annual case study tournament, students were asked to begin with a SWOT analysis to assess the current position of the NFL’s Pro Bowl product. Using that analysis, they were asked to provide a recommendation for the best Read more…
SportsBiz Madness 2023: Case Study Tournament (Opening Round Results) OPENING ROUND RECAP Thank you to all the schools that participated. There were a lot of creative ideas in this opening round of the competition. While only eight teams can advance, you should be proud of the work your students put Read more…
In conjunction with Super Bowl LVII, Sports Career Consulting hosted a student competition with a focus on developing a fundamental understanding of the concept of promotion. Students were tasked with the development of a point-of-purchase promotional display representing a consumer goods brand tied to Super Bowl LVII. Nearly all of Read more…
The results of the eighth season of SCC’s fantasy football sports marketing competition are in and we have a champion. Before announcing this year’s winner, we would like to express how thrilled we were with the effort from all of our participating schools, and we hope you all enjoyed the Read more…
SCC FFL 2022: Sports Marketing Challenge #5 Recap & Scores With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our sixth annual sports marketing competition, several schools remain in contention for this year’s SCC FFL title. One of our favorite things about this competition Read more…
SCC FFL 2022: Sports Marketing Challenge #4 Recap & Scores Entries are in for the fourth sports marketing challenge in this year’s competition with just two to go! Every year, this is one of the most fun challenges to evaluate, in part because we see so much creativity with fan Read more…
SCC FFL 2022: Sports Marketing Challenge #3 Recap & Scores We are only halfway through our annual fantasy football sports marketing competition and we are already starting to see some separation at the top of the standings. Congratulations to Matt Kabza’s students at Grant HS in Oregon for maintaining their Read more…
SCC FFL 2022: Sports Marketing Challenge #2 Recap & Scores Two challenges in and the leaderboard is crowded at the top. Our new (“rookie”) school participants have performed extremely well so far, making for a very competitive field…nearly everyone is still in the mix for a run toward the top Read more…