In conjunction with Super Bowl LVII, Sports Career Consulting hosted a student competition with a focus on developing a fundamental understanding of the concept of promotion. Students were tasked with the development of a point-of-purchase promotional display representing a consumer goods brand tied to Super Bowl LVII. Nearly all of Read more…
The results of the eighth season of SCC’s fantasy football sports marketing competition are in and we have a champion. Before announcing this year’s winner, we would like to express how thrilled we were with the effort from all of our participating schools, and we hope you all enjoyed the Read more…
SCC FFL 2022: Sports Marketing Challenge #5 Recap & Scores With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our sixth annual sports marketing competition, several schools remain in contention for this year’s SCC FFL title. One of our favorite things about this competition Read more…
SCC FFL 2022: Sports Marketing Challenge #4 Recap & Scores Entries are in for the fourth sports marketing challenge in this year’s competition with just two to go! Every year, this is one of the most fun challenges to evaluate, in part because we see so much creativity with fan Read more…
SCC FFL 2022: Sports Marketing Challenge #3 Recap & Scores We are only halfway through our annual fantasy football sports marketing competition and we are already starting to see some separation at the top of the standings. Congratulations to Matt Kabza’s students at Grant HS in Oregon for maintaining their Read more…
SCC FFL 2022: Sports Marketing Challenge #2 Recap & Scores Two challenges in and the leaderboard is crowded at the top. Our new (“rookie”) school participants have performed extremely well so far, making for a very competitive field…nearly everyone is still in the mix for a run toward the top Read more…
SCC FFL 2022: Sports Marketing Challenge #1 Recap & Scores We have a lot of first and second-year competitors in this year’s SCC Fantasy Football League Sports Marketing Challenge, our 8th annual. Based on the response to the first challenge in this year’s competition, you would have never guessed it. Read more…
SportsBiz Madness: 2022 Case Study Tournament (Championship Round Results) We have a champion! In the championship round of this year’s SportsBiz Madness SCC case study tournament, our two finalists were asked to examine the surging popularity of pickleball and develop a strategy for sustained, long-term growth of the niche sport. Read more…
SportsBiz Madness: 2022 Case Study Tournament (Final Four Round Results) The Championship Round is Set! For the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Coca-Cola’s NCAA Men’s National Basketball Championship sponsorship to introduce its new “Starlight” flavor. To find Read more…
SportsBiz Madness: 2022 Case Study Tournament (Final Four Update) We continue to be very impressed with the work from our competing students for our sixth annual SportsBiz Madness case study tournament. In the “Elite Eight” round, students were asked to build a social media campaign in a ticket sales push Read more…