In conjunction with Super Bowl LVIII, Sports Career Consulting hosted a student competition that challenged students to create a point-of-purchase promotional display representing a consumer goods brand tied to the Big Game. We had a lot of highlights this year, with quite a few submissions that offered pretty cool interactive Read more…
With the final scores tallied, we have a winner in the ninth season of SCC’s fantasy football sports marketing challenge. However, before announcing this year’s winner, we would like to express how impressed we were with the effort from all of our participating schools, and we hope everyone enjoyed the Read more…
SCC FFL 2023: Sports Marketing Challenge #5 Recap & Scores With just one sports marketing challenge remaining (digital marketing) before we crown a champion in our 9th annual sports marketing competition, many schools remain in contention for this year’s SCC FFL title. This one is coming down to the wire, and Read more…
SCC FFL 2023: Sports Marketing Challenge #4 Recap & Scores Entries are in for the fourth sports marketing challenge in this year’s competition. With just two remaining challenges and a crowded leader board at the top, this year’s competition is poised to result in a photo finish. The fourth challenge Read more…
SCC FFL 2023: Sports Marketing Challenge #3 Recap & Scores We are already halfway through our annual fantasy football sports marketing competition and not seeing much separation at the top of the standings. This might be the most crowded we have ever seen the leaderboard at the midway point, and Read more…
SCC FFL 2023: Sports Marketing Challenge #2 Recap & Scores After two challenges, the leaderboard remains crowded at the top. As expected, there is a very competitive field this year, and everyone is still in the mix for a run toward the top of the standings. The second challenge in Read more…
SCC FFL 2023: Sports Marketing Challenge #1 Recap & Scores We have a lot of pedigree in this year’s SCC Fantasy Football League Sports Marketing Challenge field, our 9th annual. With five former SCC FFL champions and three previous champs from our annual spring case study tournament, we anticipate this Read more…
SportsBiz Madness: 2023 Case Study Tournament (Championship Round Results) We have a champion! In the championship round of this year’s SportsBiz Madness SCC case study tournament, our two finalists from Flower Mound High School in Texas and Green Run High School in Virginia were asked to develop a brand marketing Read more…
SportsBiz Madness: 2023 Case Study Tournament (Final Four Round Results) The Championship Round is Set! In the Final Four round of this competition, our competitors were tasked with the development of a strategy for activating Pizza Hut’s NCAA Women’s National Basketball Championship sponsorship to introduce its new “Melt” menu item. Read more…
SportsBiz Madness: 2023 Case Study Tournament In the “Elite Eight” round of our annual case study tournament, students were asked to begin with a SWOT analysis to assess the current position of the NFL’s Pro Bowl product. Using that analysis, they were asked to provide a recommendation for the best Read more…