Carl’s Jr. and Hardees teamed up with Universal Pictures to introduce a new Primal Menu that ties in with the June 10 release of Jurassic World Dominion, the final film in the dinosaur-themed franchise.
Click here to read the story at restaurantbusinessonline.com.
Discussion Questions:
- What is product placement?
- What is a promotional tie-in?
- What is the difference between product placement and a tie-in?
- How do film studios benefit from promotional tie-ins?
- Based on what you learned from this news story, describe the Jurassic World Dominion promotional tie-in from Carl’s Jr. and Hardees.
- What is advertising?
- What is OOH advertising?
- Based on information from this story, how is OOH playing a role in this marketing campaign?
- What is digital marketing?
- What are Carl’s Jr. and Hardees doing from a digital marketing perspective as part of this campaign?
- In your opinion, how should the campaign be promoted on social media? Be prepared to discuss your ideas in class.