Marketing Currents - Business and Marketing Current Events

Can Ethereum Go Green Overnight? Why ‘The Merge’ Is Crypto’s Biggest-Ever Upgrade

Ethereum will switch to “Proof of Stake” in a move expected to reduce the blockchain’s energy use by 99.95%

Click here to read the story at billboard.com.

Discussion Questions:

  1. What is cryptocurrency?
  2. Who is Ethereum?
  3. What is ‘the merge’ (as described in this news story)?
  4. Why is this considered a risky move for Ethereum?
  5. What does it mean to “go green” as it relates to businesses and brands?
  6. Why is it important for businesses and brands to focus on sustainability?
  7. Why is sustainability important in marketing?
  8. What are ethics?
  9. Do you think businesses and brands have an ethical responsibility to prioritize sustainability initiatives? Why or why not?
  10. What is significant about Ethereum’s decision to “go green”?
  11. If successful, how might this impact Ethereum from a business and marketing perspective?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.