Campbell’s® Chunky® Enters the Metaverse with Fortnite Creative and Introduces The Chunky FuelUp Tournament

The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. 

Click here to read the story at prnewswire.com

Discussion Questions:

1. How might Campbell’s benefit from being the ‘Official Soup Sponsor of the NFL’?
2. What is sponsorship activation?
3. Why is activation important to a sponsor?
4. How might this story provide an example of activating a sponsorship?
5. What is digital marketing?
6. How might this story provide an example of digital marketing?
7. What is fan engagement?
8. How do you think digital marketing can help to increase levels of fan engagement?
9. What is the Chunky FuelUp Tournament?
10. What is gamification?
11. Describe the gamification strategy from Campbell’s as it relates to the Chunky FuelUp Tournament.
12. What is the metaverse?
13. Why might Campbell’s be interested in connecting with consumers in the metaverse?
14. What is cross promotion?
15. How might this story provide an example of cross promotion?