Live sports are coming to Disney+ sooner than you might think.
Click here to read the story at hollywoodreporter.com.
Discussion Questions:
- What are broadcast and streaming rights?
- Why are those rights important to a media company like Disney or ESPN?
- Why are they important to a league like the WNBA?
- What makes the rights to live sporting events so valuable?
- Why would Disney want the streaming rights to Caitlin Clark’s first game? How might fandom have influenced Disney’s decision to invest in these rights?
- This marks the first sporting event that Disney has live-streamed on its Disney+ service without any modifications like using animated characters in place of the actual athletes. Why is that significant?
- Do you think we will see more live sports on streaming platforms as a result? Why or why not?
- How might the expansion of live sports to streaming platforms impact consumers?
- How might Caitlin Clark and Angel Reese joining the WNBA help to elevate the league’s popularity?
- If you were a marketing professional working at the WNBA, how would you recommend that they promote their new stars?