Business of Sports & Entertainment

Get in the game with SCC’s industry-leading sports and entertainment business curriculum.

Whether you are a new or experienced instructor, SCC’s flagship curriculum, The Business of Sports & Entertainment (BSE), has you covered for all your course planning needs!

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Business of Sports and Entertainment Package

Create a Memorable Learning Experience for Your Students With Fresh and Engaging Content

Our comprehensive classroom resources are designed to help you create an engaging and memorable classroom experience for your students through hands-on projects, activities, and current events discussions.

BUSINESS OF SPORTS & ENTERTAINMENT

Curriculum Outline​

Unit 1
Introduction to Marketing

Unit 2
Sports & Entertainment Marketing Fundamentals

Unit 3
The Business of Sports & Entertainment

Unit 4
Digital, Social Media, & Technology

Unit 5
The Marketing Plan

Unit 6
Branding & Licensing

Unit 7
Sales, Promotion, & Service

Unit 8
Sponsorship & Endorsement

Unit 9
Ticket Promotion & Sales

Unit 10
Fan Experience

Unit 11
Sports & Entertainment Communication

Unit 12
Sports & Entertainment Caree

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Your Subscription Includes

Digital Textbook:
The Business of Sports & Entertainment
Our curriculum's digital textbook, The Business of Sports and Entertainment, is a comprehensive resource that covers multiple aspects of the sports and entertainment business supported by current events and real-world examples.

The textbook receives an update each summer to include engaging, state-of-the-industry examples.
Lesson Presentation Slides

The BSE curriculum contains lesson-level presentation slides in both PowerPoint and Google Slides formats. Each presentation mirrors the content presented in the textbook.

All presentations may be edited and customized by the teacher to meet instructional needs.

Activities, Special Presentations, Class Discussions & Role Plays
The BSE curriculum includes a variety of supporting materials, including activities and assignments, special topic presentations, class discussion ideas, and unit-level role plays.
Sports & Entertainment Projects
The BSE curriculum offers a variety of hands-on student projects that offer students a chance to use their knowledge and engage in critical thinking and teamwork.

We also offer a set of capstone projects that allow students to demonstrate what they have learned throughout the course.
Student Notes Guide
The companion Student Notes Guide is a set of fillable worksheets that students can use to take notes on key concepts presented in the textbook and in the corresponding lesson presentations.

The curriculum also includes an Instructor's answer key for the Student Notes Guide.
Instuctor's Guide, Curriculum Pacing Guide & Lesson Plans
The BSE curriculum includes an Instructor's Guide to all curriculum resources, plus a pacing guide and lesson plans to help you plan semester and year-long courses.
Unit Quizzes With
Answer Keys
The BSE Curriculum includes a quiz for each unit that covers key topics and concepts. Each quiz includes an instructor's answer key.
Complete LMS Integration
The entire curriculum can easily be imported right into your school or district Canvas or Schoology LMS platform via Common Cartridge. Our complete sports and entertainment marketing curriculum is available as a Common Cartridge file that includes the entire Business of Sports & Education textbook, quizzes, assignments, projects, case studies, and more!

Supported LMS platforms include Canvas, Schoology, Blackboard, and any platform that uses the Common Cartridge standard.
Competitive Edge
Current Events Newsletter
Competitive Edge is a weekly current events news service that highlights unique and relevant sports and entertainment marketing initiatives throughout the school year.

Each newsletter includes classroom discussion questions that connect current events to topics from The Business of Sports & Entertainment curriculum.
SCC's National Student Competitions
SCC’s Student Competitions are available to all Business of Sports & Entertainment subscribers. You can choose to have your students compete in our national competition or you can use our competition materials to create an “in-house” competition within your own classroom or between class sections.

Prizes include gift cards, pizza party, a trophy and bragging rights for winning teams!
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ENGAGE YOUR STUDENTS WITH

Current Events & Timely Content

Unlike other business courses, our continually updated curriculum employs current, real-world examples to illustrate key sports and entertainment business concepts. Our fresh content helps keep students engaged while encouraging critical thinking and discussion.

All bonus content and supplementary resources are included FREE with your Business of Sports & Entertainment Subscription.

BUSINESS OF SPORTS & ENTERTAINMENT

Fresh Curriculum Resources

Newsletter Icon

Competitive Edge Current Events News Service

Competitive Edge is a weekly current events e-mail newsletter featuring sports and entertainment business headlines, with engaging discussion questions.

competition

SCC's National Student Competitions

SCC's annual project-based student competitions include our Fantasy Football Competition (Fall) and SportsBiz Case Study Competition (Spring).

Bonus Presentations

Bonus Presentations

Throughout the school year, SCC releases several presentations and activities covering current sports and entertainment events. 

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BUSINESS OF SPORTS & ENTERTAINMENT

Annual Bonus Content

game

Games

Trivia: Introducing Sports & Entertainment Marketing (SEM)
MLS Season Opener Trivia
Super Bowl Ad Bingo

lessonplan

Lesson Plans

My Cause, My Cleats
Super Bowl (Pre-Game)
Super Bowl (Post-Game)

game

Presentations & Discussions

Fantasy Sports By The Numbers
NFL Stadium Food: the Fan Experience
NBA x Nike City Edition Uniform Collection
Holiday Sports Marketing
College Football Bowl Season By The Numbers
Sponsorship: Daytona 500 Paint Schemes
The Oscars By The Numbers
March Madness By The Numbers
The Masters By The Numbers
The Kentucky Derby By The Numbers

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BUSINESS OF SPORTS & ENTERTAINMENT

Complete LMS Integration

Through the use of Common Cartridge technology, SCC aims to help our teachers create a dynamic online learning environment using our state-of-the-industry curriculums.

Our complete Business of Sports & Entertainment curriculum can be easily installed into a Common Cartridge-compatible LMS system such as Canvas, Schoology, Blackboard, or other platforms that support the standard.

LMS logos

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What Do Our Teachers Have to Say?

“Whenever I talk with an educator teaching marketing at the high school level, I always encourage them to check out Sports Career Consulting. From the weekly current events, up-to-date curriculum, real-world connections, and access to numerous engaging lesson plans and activities, the material is incredibly valuable. However, what I love most is that Chris is always willing to assist in any way possible to help enhance the experience for our students. I know my students always enjoy hearing him talk during our virtual guest speaking events and learn a lot from Chris about not only finding success in the sports industry but also in life!”

Prairie Ridge High School

BRYAN PECKHART

Division Leader – WELLNESS   |.  Division Leader – INDUSTRY & CAREERS

Prairie Ridge High School, Illinois

THE BUSINESS OF SPORTS & ENTERTAINMENT IS THE

#1 Industry-Supported Curriculum

Chris Lindauer, President of Sports Career Consulting, brings nearly a decade of hands-on experience in the sports industry to the company. Drawing on his extensive network of industry professionals, Chris continuously updates course materials to ensure they reflect the latest trends and real-world practices, offering the most relevant and impactful training for aspiring sports and entertainment professionals.

Chris Lindauer
Chris Lindauer

President and Founder
Sports Career Consulting, LLC

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BUSINESS OF SPORTS & ENTERTAINMENT
2025-26 Curriculum​

Business of Sports and Entertainment Package

$599

Complete Access to All Marketing Insights Resources for the Academic Year

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