Whether you are a new or experienced instructor, SCC’s flagship curriculum, The Business of Sports & Entertainment (BSE), has you covered for all your course planning needs!
Our comprehensive classroom resources are designed to help you create an engaging and memorable classroom experience for your students through hands-on projects, activities, and current events discussions.
Unit 1: Introduction to Marketing
Unit 2: Sports & Entertainment Marketing Fundamentals
Unit 3: The Business of Sports & Entertainment
Unit 4: Digital, Social Media, & Technology
Unit 5: The Marketing Plan
Unit 6: Branding & Licensing
Unit 7: Sales, Promotion, & Service
Unit 8: Sponsorship & Endorsement
Unit 9: Ticket Promotion & Sales
Unit 10: Fan Experience
Unit 11: Sports & Entertainment Communication
Unit 12: Sports & Entertainment Caree
The BSE curriculum contains lesson-level presentation slides in both PowerPoint and Google Slides formats. Each presentation mirrors the content presented in the textbook.
All presentations may be edited and customized by the teacher to meet instructional needs.
The BSE curriculum contains lesson-level presentation slides in both PowerPoint and Google Slides formats. Each presentation mirrors the content presented in the textbook.
All presentations may be edited and customized by the teacher to meet instructional needs.
The BSE curriculum contains lesson-level presentation slides in both PowerPoint and Google Slides formats. Each presentation mirrors the content presented in the textbook.
All presentations may be edited and customized by the teacher to meet instructional needs.
Unlike other business courses, our continually updated curriculum employs current, real-world examples to illustrate key sports and entertainment business concepts. Our fresh content helps keep students engaged while encouraging critical thinking and discussion.
All bonus content and supplementary resources are included FREE with your Business of Sports & Entertainment Subscription.
Weekly Current Events E-mail Newsletter with Engaging Discussion Questions
SCC’s annual project-based student competitions include our Fantasy Football Competition (Fall) and SportsBiz Case Study Competition (Spring).
Throughout the school year, SCC releases several presentations and activities covering current sports and entertainment events.
Trivia: Introducing Sports & Entertainment Marketing (SEM)
MLS Season Opener Trivia
Super Bowl Ad Bingo
My Cause, My Cleats
Super Bowl (Pre-Game)
Super Bowl (Post-Game)
Fantasy Sports By The Numbers
NFL Stadium Food: the Fan Experience
NBA x Nike City Edition Uniform Collection
Holiday Sports Marketing
College Football Bowl Season By The Numbers
Sponsorship: Daytona 500 Paint Schemes
The Oscars By The Numbers
March Madness By The Numbers
The Masters By The Numbers
The Kentucky Derby By The Numbers
Through the use of Common Cartridge technology, SCC aims to help our teachers create a dynamic online learning environment using our state-of-the-industry curriculums.
Our complete Business of Sports & Entertainment curriculum can be easily installed into a Common Cartridge-compatible LMS system such as Canvas, Schoology, Blackboard, or other platforms that support the standard.
“Whenever I talk with an educator teaching marketing at the high school level, I always encourage them to check out Sports Career Consulting. From the weekly current events, up-to-date curriculum, real-world connections, and access to numerous engaging lesson plans and activities, the material is incredibly valuable. However, what I love most is that Chris is always willing to assist in any way possible to help enhance the experience for our students. I know my students always enjoy hearing him talk during our virtual guest speaking events and learn a lot from Chris about not only finding success in the sports industry but also in life!”
Chris Lindauer, President of Sports Career Consulting, brings nearly a decade of hands-on experience in the sports industry to the company. Drawing on his extensive network of industry professionals, Chris continuously updates course materials to ensure they reflect the latest trends and real-world practices, offering the most relevant and impactful training for aspiring sports and entertainment professionals.
President and Founder
Sports Career Consulting, LLC
$599
Complete Access to All BSE Resources for the Academic Year
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