Marketing Currents - Business and Marketing Current Events

Burger King offers free crypto, putting Bitcoin, Dogecoin, and Ethereum on the menu

Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app.

Click here to read the story at fortune.com.

Discussion Questions:

  1. What is cryptocurrency?
  2. What is promotion?
  3. What are the different types of promotion?
  4. How would you describe this promotion from Burger King?
  5. What is brand loyalty?
  6. How might this promotion from Burker King help to elevate levels of brand loyalty?
  7. What is partnership?
  8. Why do you think Burger King chose to partner with Robinhood for this promotion?
  9. How might Robinhood benefit from the partnership?
  10. Why is it important for both parties to benefit in partnerships like this one?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.