Marketing Currents - Business and Marketing Current Events

Burger King Is AirDropping 65,000 Free Whoppers in NYC Today

Everybody loves a good birthday celebration, especially if it comes with free food.

Click here to read the story at thrillist.com.

Discussion Questions:

  1. What is promotion?
  2. What is a QSR?
  3. Why is promotion important to QSR brands like Burger King?
  4. What is a marketing stunt?
  5. What is publicity?
  6. How do marketing stunts help a business or brand to generate publicity?
  7. Why is that important?
  8. Why did Burger King AirDrop 65,000 free whoppers in New York City?
  9. Based on information from this story, how did Burger King incorporate an element of social media marketing as part of this campaign?
  10. How might that initiative help boost levels of brand loyalty and consumer engagement?
  11. Why is that important to Burger King?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.